Rebecca Masisak: TechSoup's major pivots

In this episode, Rebecca Masisak, CEO of TechSoup Global, walks us through some of the major shifts that her organization was able to make throughout its history. When TechSoup was founded under the name CompuMentor, its goal was to provide nonprofits with tech volunteer services. Eventually, the mission expanded to providing donated software and hardware at highly discounted prices for nonprofits. While this was a major driver for its success, TechSoup found itself having to incorporate a new business model once software started moving to the cloud, where donated software no longer meant shipping out CDs or DVDs. Finally, we covered TechSoup's expansion of its network from local to international, becoming TechSoup Global as it is known today. Key lessons: factors and motivations for shifts in strategy, funder and donor relations, fostering local networks globally.