Michael Sani on the power of data and social referral

Gamification often gets a bad rep—often, for good reasons. But there are ways of doing it right: for example, when designing a mobile app that's capable of inspiring young voters to be politically engaged. In this episode, we hear from Michael Sani about why he co-founded Bite the Ballot, a massively successful UK voter registration app, and what then led him to his latest social enterprise, Play Verto. Mike showcases some important aspects of social entrepreneurship: Having an exit strategy for when a project succeeds; reasons for pivoting to something new; and how data can be used to empower people when used ethically.