95 | Sustainable marketing practices for business leaders

The Tech Marketing Podcast

English - July 19, 2023 10:00 - 48 minutes - 33.3 MB - ★★★★★ - 1 rating
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Previous Episode: 93 | The art & science of marketing. Insights from a data-driven leader.

Next Episode: 96 | Unlocking Growth in B2B: Navigating All-Weather Marketing & Creative Success

After the excitement of our mini-series with the ANA, we're now back to The Tech Marketing Podcast content you all know and love.

Introducing Dr. Leeya Hendricks, a superwoman of both sustainability and SaaS. Dive into this episode with the CMO of Rimm, as she explains how we as marketers should be approaching the topic of sustainability.

How do you avoid greenwashing, or even green-hushing? And how can marketing and the board come together to achieve greater sustainability-focused KPIs?

Tune in now to find out.