April Frazier On Overcoming Failures, Social Media Strategy, And Money Mindset (#18)

April Frazier is the founder of FRWD Confidence Coaching.

She was a technologist who wrote code and led software development teams for 18 years before realizing that her true passion is in serving others through coaching.

Through 1-on-1 and group coaching, she helps emerging entrepreneurs turn their ideas or side hustles into purpose-driven businesses. Serving dozens of female founders, April says “I help women remember how powerful they are.”

Like many entrepreneurs, clients of April’s struggle with imposter syndrome, doubts, worries, and limiting beliefs around money. She helps people overcome these challenges through a series of shifts in mindset.

In this interview, we discuss:

The “be-do-have” triangle.Learning from Tom Brady and The Tampa Bay Buccaneers' Super Bowl win.Being a beacon or lighthouse on social media.Social media and email newsletter strategies.Using the “connect-invite-create-propose” framework from The Prosperous Coach.

April's entrepreneurial lessons include:

If you’re asking yourself whether someone will pay for the product or service you have in your brain right now, the answer is almost certainly “yes, they will pay. It is possible.”Be really clear about the quality of life you want to create.You have to be sold on your own product or service and how it helps people.It is crucial to work on your money mindset.

Connect:

Reach out to April on frwdcoaching.comFind April on Facebook: facebook.com/aprilfraziercoachFollow April on Instagram: @iamfrwd