What's the narrative?
The Talent Cast
English - April 06, 2022 05:05 - 33 minutes - ★★★★★ - 28 ratingsCareers Business Marketing chro employerbrand employerbranding evp hiring recruitment talentacquisition talentbrand talentstrategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Stories rule the world and our imaginations, but more importantly, they are the driver of our choices. When you look at a nice watch and think about buying it, somewhere your brain wonders, “am I the kind of person who spends that much money on a watch?” This isn’t crazy. This is the power Apple leverages when it launches a new product, to know that people who love Apple products are the kind of people who would buy the new thing. They don’t want to be seen as missing out, or falling behind. They are willing to pay the premium (money, standing in line, etc) to tell themselves the story about how they are on the cutting edge, that they are the kinds of people who “think different” [sic].
Read the book (free and open source): http://employerbrandbook.com
Sign up for Employer Brand Headlines (also free!): https://employerbrandheadlines.substack.com/
Stories rule the world and our imaginations, but more importantly, they are the driver of our choices. When you look at a nice watch and think about buying it, somewhere your brain wonders, “am I the kind of person who spends that much money on a watch?” This isn’t crazy. This is the power Apple leverages when it launches a new product, to know that people who love Apple products are the kind of people who would buy the new thing. They don’t want to be seen as missing out, or falling behind. They are willing to pay the premium (money, standing in line, etc) to tell themselves the story about how they are on the cutting edge, that they are the kinds of people who “think different” [sic].
Read the book (free and open source): http://employerbrandbook.com
Sign up for Employer Brand Headlines (also free!): https://employerbrandheadlines.substack.com/