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It would be a mistake to pretend that following along with all this instruction leads to automatic growth in your recruiting and business, and I’m not going to say that. There are about a half a million ways this all falls apart in big ways and small. If you do part of this wrong, you could become a laughing stock within the branding community, or maybe the whole project slowly loses momentum to the point where people quietly point to it as a failure behind your back and never let you on any other projects because this one went nowhere. 
Change is hard. If it was easy, you would have done it already.

It would be a mistake to pretend that following along with all this instruction leads to automatic growth in your recruiting and business, and I’m not going to say that. There are about a half a million ways this all falls apart in big ways and small. If you do part of this wrong, you could become a laughing stock within the branding community, or maybe the whole project slowly loses momentum to the point where people quietly point to it as a failure behind your back and never let you on any other projects because this one went nowhere. 

Change is hard. If it was easy, you would have done it already.