The Modular Employer Brand
The Talent Cast
English - February 10, 2020 06:05 - 26 minutes - ★★★★★ - 28 ratingsCareers Business Marketing chro employerbrand employerbranding evp hiring recruitment talentacquisition talentbrand talentstrategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The mistake in employer branding is to treat the brand as monolithic, as a single tagline repeated until you are blue in the face.
In reality, a strong brand is modular, allowing you to pick and choose how to present it to various audiences while still maintaining a core (and very much aligned) sense of the company.
But you can't do that on the fly. You need to build your brand to be modular from the ground up.
Show notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot.
The mistake in employer branding is to treat the brand as monolithic, as a single tagline repeated until you are blue in the face.
In reality, a strong brand is modular, allowing you to pick and choose how to present it to various audiences while still maintaining a core (and very much aligned) sense of the company.
But you can't do that on the fly. You need to build your brand to be modular from the ground up.
Show notes:
Sign up for my free newsletter on employer brand headlines
Want to ask me anything? I have open office hours. Grab your free spot.