Previous Episode: No New Tale To Tell
Next Episode: Useless Facts

If you want to attract candidates, promise them the moon. But if you want them to engage and even stick around, you are going to have to learn how to set, manage (and occasionally exceed) candidate expectations.
Employer branding is very much about excelling at the expectations game.

If you want to attract candidates, promise them the moon. But if you want them to engage and even stick around, you are going to have to learn how to set, manage (and occasionally exceed) candidate expectations.

Employer branding is very much about excelling at the expectations game.