The Authenticity Illusion
The Talent Cast
English - February 24, 2020 06:05 - 34 minutes - ★★★★★ - 28 ratingsCareers Business Marketing chro employerbrand employerbranding evp hiring recruitment talentacquisition talentbrand talentstrategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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We all "know" that the employer brander's mantra is to create an authentic brand. What does that even mean? Is that even achievable? Is that even really a thing?
Sadly, we've all brainwashed each other and ourselves into aspiring to something that crumbles with any scrutiny.
But don't fret. Behind that fuzzy-bunny facade is something far more useful.
We all "know" that the employer brander's mantra is to create an authentic brand. What does that even mean? Is that even achievable? Is that even really a thing?
Sadly, we've all brainwashed each other and ourselves into aspiring to something that crumbles with any scrutiny.
But don't fret. Behind that fuzzy-bunny facade is something far more useful.