EP 111 - The Differentiated Employer Brand
The Talent Cast
English - February 25, 2019 06:05 - 32 minutes - ★★★★★ - 28 ratingsCareers Business Marketing chro employerbrand employerbranding evp hiring recruitment talentacquisition talentbrand talentstrategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: EP 110 - The Recruiting Never Stops
Next Episode: EP 112 - Recruiting's 99% Problem
Maybe it's easy to talk about making an amazing employer brand when your consumer brand is famous, is infamous, is touched and known by its millions of customers. So how can you build an effective, differentiated employer brand when there's nothing obviously different about you? In this episode, we talk trucking, regulated and commoditized trucking. Can you make one brand stand above the rest when they are all all-but-makes-no-difference the same? Yes. Yes, you can. Let's talk about how. Show Notes: Webinar: How Recruiters Can Use Employer Branding (March 21) Talent Brand Summit MRA Waukesha ERE San Diego SHRM Talent Strive Conference MRA Bettendorf Transform RecFest SRSC Philly MRA Minneapolis