If you're focused on being seen as a great place to work, as being an attractive employer, as having a string employer brand, you are asking yourself the wrong question to win the fight for talent. What's the right question? Tune in and find out. Show notes: Talent Brand Summit in Austin (Mar) Social Recruiting Summit in Atlanta (Jan) Employer Brand Manifesto I can help your solve your messiest recruiting problems with employer brand thinking Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything!