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EP 097 - The Employer Brand Is The Brand
The Talent Cast
English - November 19, 2018 06:05 - 37 minutes - ★★★★★ - 28 ratingsCareers Business Marketing chro employerbrand employerbranding evp hiring recruitment talentacquisition talentbrand talentstrategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: EP 096 - The Optimization Trap
Next Episode: EP 098 - When it Gets Quiet
I know that the consumer marketing team gets all the money and attention. But should they? Can a case be made to say that your employer brand is more important than consumer marketing? Or at least that the employer brand is the beating heart of all other marketing efforts? I think so. So take a listen and see if you agree that your employer brand really is your company's brand. Show notes: Employer Brand Manifesto I can help your solve your messiest recruiting problems with employer brand thinking Book me for speaking engagements on employer brand and recruitment marketing Ask Me Anything! Talent Brand Alliance