Content Frameworks
The Talent Cast
English - June 15, 2022 05:05 - 28 minutes - ★★★★★ - 28 ratingsCareers Business Marketing chro employerbrand employerbranding evp hiring recruitment talentacquisition talentbrand talentstrategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The power of a story has been written about many times before, but there is a core and undeniable truth: people believe stories. More than that, stories have a depth and complexity that claims simply cannot. You can read and project so many things into a story creating new depths, connecting you to the characters and developing emotional bonds like nothing else. So when you are looking to learn about a company, do you want claims, or do you want to hear the stories.
That’s why content, in any form you choose, is so crucial to building your brand.
The power of a story has been written about many times before, but there is a core and undeniable truth: people believe stories. More than that, stories have a depth and complexity that claims simply cannot. You can read and project so many things into a story creating new depths, connecting you to the characters and developing emotional bonds like nothing else. So when you are looking to learn about a company, do you want claims, or do you want to hear the stories.
That’s why content, in any form you choose, is so crucial to building your brand.