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Challengers
The Talent Cast
English - June 10, 2019 05:05 - 41 minutes - ★★★★★ - 28 ratingsCareers Business Marketing chro employerbrand employerbranding evp hiring recruitment talentacquisition talentbrand talentstrategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
When we talk about brands, we usually talk about brand leaders, the people in the market with the leverage and power to do amazing things because they are the market leaders. No one talks about the power of the Zune brand, they only talk about iPhones. And that's great if you're one of those handful of leaders. But what about everyone else? It turns out, if you aren't a leader, you're one of two brands: a follower or a challenger: those willing to stay safely out of the lead, and those willing to take risks and do what it takes to try and become the leader. There are abundant lessons employer brand pros can take from challenger brands, because every employer brand is a challenger brand.
Show Notes: Shane Grey: Twitter Yes, I can speak to your team! Yes! you can have my ebook!
When we talk about brands, we usually talk about brand leaders, the people in the market with the leverage and power to do amazing things because they are the market leaders. No one talks about the power of the Zune brand, they only talk about iPhones. And that's great if you're one of those handful of leaders. But what about everyone else? It turns out, if you aren't a leader, you're one of two brands: a follower or a challenger: those willing to stay safely out of the lead, and those willing to take risks and do what it takes to try and become the leader. There are abundant lessons employer brand pros can take from challenger brands, because every employer brand is a challenger brand.
Show Notes:
Shane Grey: Twitter
Yes, I can speak to your team!
Yes! you can have my ebook!