The Takeaway Takes on Marketing Moments
The Takeaway: Unscripted
English - March 18, 2022 21:43 - 49 minutes - 45 MB - ★★★★★ - 5 ratingsMarketing Business Society & Culture Personal Journals advertising culture marketing media strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Takeaway's Final Thoughts from Super Bowl Sunday
Next Episode: The Takeaway Takes on (in?) the Metaverse
Essence Strategists Chike Ume and Harrison Awe dive into the holy document known to all marketers as "the cultural calendar" - discussing how service months and other cultural moments are used and abused by brands today. Before sharing why they believe better brand and business results come from a persistent commitment to communities rather than chasing dates on the calendar.
Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.