SPI 576: How to Light the Path for Your Audience with Michael Gerharz
The Smart Passive Income Online Business and Blogging Podcast
English - May 13, 2022 07:00 - 23 minutes - 21.5 MB - ★★★★★ - 3.3K ratingsCareers Business Investing business entrepreneurship podcasting videomarketing emailmarketing affiliatemarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
#576 This episode is another Teaching Friday, where we bring in members of our SPI Pro community to teach us about a topic in their area of genius! Today, Dr. Michael Gerharz of Leaders Light the Path shares why it's so important to “light the path” for your audience, so you're not trying to persuade harder, but instead resonating stronger. He shares the three steps you need to take to do that: getting clarity about what you want to be known for, answering the three questions any audience wants answered, and understanding why anyone would want to follow us along the path we've lit for them. Show notes and more at SmartPassiveIncome.com/session576.
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