The LashBase Podcast artwork

The LashBase Podcast

52 episodes - English - Latest episode: 20 days ago - ★★★★★ - 8 ratings

The latest lash industry news, interviews and hot topics. Hosted by LashBase Jamie.

Fashion & Beauty Arts
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Episodes

Introducing our new Brand Partner - Alicia Reynolds

March 08, 2024 09:00 - 19 minutes - 18.1 MB

We are a lash brand FOR the lash artist and this is the next step in our evolution to give ownership and control to those in our community. We have taken on 2 new Brand Partners that will be working with us on campaigns, content, all things "brand" and helping us shape the future of the lash industry. We hope you'll join us.

Introducing our new Brand Partner - Abigail Richardson

March 08, 2024 09:00 - 18 minutes - 16.9 MB

We are a lash brand FOR the lash artist and this is the next step in our evolution to give ownership and control to those in our community. We have taken on 2 new Brand Partners that will be working with us on campaigns, content, all things "brand" and helping us shape the future of the lash industry. We hope you'll join us.

"Pilot" Series. LashBase Owners Business Chat

February 02, 2024 20:01 - 31 minutes - 28.7 MB

Welcome to the pilot episode of the new series of The LashBase Podcast, where Jamie and Dan, the duo behind the brand, open the door to the fascinating world of running a lash brand. Join us on an intimate journey as Jamie, the social media and marketing expert, and Dan, the behind-the-scenes wizard, share their personal stories that shaped the success of LashBase. Discover the roots of the family business and the passion that propels these industry pioneers forward. From humble beginnings...

From "stay at home" Mum to leading LashBase - Julie Butler

March 06, 2023 07:50 - 42 minutes - 38.7 MB

It's been a while since we have told the story of how LashBase became LashBase so we thought we'd get "camera shy" founder, Julie back on the podcast to answer the questions that you sent in. LashBase is a family business with very modest beginnings and our family feel has stuck with us throughout our growth into one of the biggest lash brands in the world. We hope you find value in our story! Hosted by LashBase Jamie.

How to start and grow a lash brand - Michelle Nguyen / PLA

November 15, 2022 00:16 - 48 minutes - 44.7 MB

Think the lash industry is saturated? Think again. In today's episode, I chat with Michelle, the CEO and founder of Paris Lash Academy about how she started and how she grew her lash brand to be one of the biggest in the world in just 4 short years whilst being one of the nicest and most down to earth people you could ever meet. Want to start a lash brand? Listen to this! Find PLA here: @parislashacademy

Mental Health & Reels. How to master BOTH - Valerie Nah / Beauty Gal Val

November 08, 2022 01:01 - 28 minutes - 26.6 MB

Val joins us on the podcast today to give everyone her secrets in making reels and gaining followers. I also wanted to get a little deeper into her struggles with mental health which she has documented on her socials. A girl with a bright future in the lash industry. Watch this space. Find Val here: @beautygalval

3 ways to make 100k in the lash industry without lashing - Sophie Mason / LashFest

November 01, 2022 00:13 - 34 minutes - 32.4 MB

Making money in the lash industry doesn't have to mean doing lashes, training or selling products. There are so many avenues to explore and Sophie has done just that with great success. Find out how to make 100k+ Through events, online courses and business mentoring. Another value packed episode! Find Sophie here: @LashFest__ + @IamSophieAlexandra

Mindset, confidence and emotional Intelligence - Alanna Ruizunger / Lanna Lashes

October 25, 2022 05:13 - 37 minutes - 34.4 MB

Mindset is everything and Alanna has one of the strongest in the game. This episode is sure to leave you feeling motivated, inspired and ready to level up your lash business. I can't wait for your feedback on this one! Find Alanna here: @AlannaRuizunger_ & @LannaLashes

The difference between the UK and US Lash Industry - Lana Wyer / Lux Uncut

October 18, 2022 10:04 - 39 minutes - 36.8 MB

Few lash artists get the chance to work for an extended period of time in the UK and the US so we thought it would be a great idea to get Lana from Lux Uncut on the show to talk through the differences and her experience in both the UK and US. Subjects include the huge pricing gap, work/life balance, career longevity and everything in between. Let us know what you think! Find Lana here: @LuxUncut

Training Academy of the Year - Ashley Hughff

October 11, 2022 00:37 - 33 minutes - 31.4 MB

In today's episode, we were joined by Best New Training Academy of the Year Award winner @asheslashesx , who talks through lessons learnt from being in the industry, starting your own training academy and the tea on all things lash business.

Training Academy of the Year Winner - Abbie Williams

October 04, 2022 09:01 - 31 minutes - 29.2 MB

Welcome back to the LashBase Podcast! ⁣⁣ In this episode, @lashbase_jamie talks to @luxelashesbyabbie - the winner of our 𝐁𝐞𝐬𝐭 𝐄𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡𝐞𝐝 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐀𝐜𝐚𝐝𝐞𝐦𝐲 𝐨𝐟 𝐭𝐡𝐞 𝐘𝐞𝐚𝐫 𝐀𝐰𝐚𝐫𝐝! ⁣⁣ @luxelashesbyabbie discusses how she got into the lash industry, why she became a trainer, and all the positives/negatives that come with it. Pack with value and takeaways to help you grow your training business too. You are going to enjoy this one!

3 ways to increase your booking enquiries!

April 03, 2022 18:57 - 15 minutes - 14.3 MB

Today's episode is short and sweet with 3 extremely actionable tips that can take you from no bookings to overbooked almost overnight. A lot of the lash and beauty industry focus so heavily on social media, keeping up with trends, gaining followers and racking up the likes. But that doesn't pay your bills. What I tell you in this episode will change everything for your business. I hope you enjoy listening. Hosted by me, @LashBase_Jamie Speak soon. Don't forget: 4 for 3 on all LashBase Pre-Mad...

The Lash Club Online - "Spotlight Series" with LashBase Jamie

January 19, 2022 15:27 - 1 hour - 65 MB

Today’s episode is an interview that I did for The Lash Club Online for their “spotlight series”. The Lash Club Online is a subscription service for lash artists and offers education and guidance through every aspect of your lash business. This conversation goes heavy into business, products, brand, regulations and mindset. I have no doubt that you will find a lot of value throughout the whole chat. I hope you enjoy this episode as much as I enjoyed recording it. Find The Lash Club Online...

Pro-Made Fans vs Pre-Made Fans vs Hand-Made Fans

January 06, 2022 16:56 - 36 minutes - 34.1 MB

They are the lash industries most talked about product right now. Pro-Made Fans. Today's episode is all about answering the most frequently asked questions about the differences between pro-made, pre-made and hand-made volume fans. The taboo and stigma around pre-made fans may be a lot smaller than it was just 2 years ago and manufacturing has come a long way but there are still a lot of misconceptions and rejection for these industry challenging lash products. Big questions are answered i...

My View 3: The importance of staying relevant in the lash industry.

November 11, 2021 15:20 - 7 minutes - 6.77 MB

The importance of staying relevant in the lash industry. Sharing some thoughts on the drive to work 💭 Staying relevant is an important challenge in achieving longevity in the lash industry. I have been in the industry long enough to understand that everything changes so you cannot be stubborn or let your ego stop you from changing your mind on something. No matter how strongly you believe in it. The pandemic has accelerated this most recent evolution in the industry with a large portion ...

How to get 80% of lash clients from Instagram. Looks by lol

September 17, 2021 06:47 - 33 minutes - 30.7 MB

Social media can be a powerful tool for growing your lash business so we wanted to get one of the most successful to come and talk all about how she does it. Looks by lol (Lauren Cutler) has managed to build a client base that has mostly come from social media and it's not as complicated as you think. This is worth a listen if you are struggling with your social media presence. Hosted by @LashBase_Jamie Guest: @looksbylol

Running your own lash salon - Rachel Doyle

September 10, 2021 06:09 - 35 minutes - 33.2 MB

Today's episode is a special one. We had a chat with Rachel Doyle of the Devon Lash Dolls about what it takes to run a salon, manage staff, succeed at training, raise a family and everything in between! This episode can really help add some perspective to the mammoth task of running a salon whilst equally fill you with inspiration and motivation that you can achieve it too. A must listen. Enjoy. Hosted by @LashBase_Jamie Find and contact Rachel here: @theDevonLashDolls - www.thedevonlashdolls...

Going from a part-time lash artist to a full-time artist - Lucy Contessa.

September 06, 2021 10:30 - 25 minutes - 23.3 MB

Today’s episode of The LashBase Podcast is packed with inspiration and motivation. We were lucky to have Lucy Contessa join us to talk us through a major step in many lash artists careers… Going from part time to full time lash artist! It’s a huge risk and one that needs full commitment. But with the right mindset and plan, it’s a step that you won’t regret! Freedom both professionally and personally. If you’re considering making the change too or are just interested in how Lucy has done ...

My View 2: Instagram & self-worth part 2

July 14, 2021 08:32 - 9 minutes - 8.63 MB

Following on from yesterdays post on the importance of limiting your businesses reliance on Instagram. In my opinion, Social Media in general, can be a secondary marketing channel for lash artists. In this video, I explain more about 3 of the primary marketing strategies that I believe will transform your lash business. I also needed to clarify a misunderstood and miscommunicated point from yesterday’s video and apologise to @melissa_atlashpro (worth a follow 100%).

My View 1: Instagram & Self-worth

July 13, 2021 09:39 - 4 minutes - 4.05 MB

Introducing a new sub-series to the LashBase Podcast. Short, sometimes sharp, sometimes sweet views of the lash industry from Jamie @ LashBase. Taken from an IGTV video and filmed from a car. The audio quality isn't great but the message is clear. We hope you enjoy the first of many of these mini episodes. Let us know what you think via Instagram (@LashBase_Jamie & @LashBase_UK). Episode info: I have now witnessed more cases of lash artists Instagram account being hack than I can count o...

Let’s talk faulty batches & bad retention.

May 26, 2021 15:07 - 26 minutes - 24.3 MB

Episode 32 of The LashBase Podcast is all about the increase in lash retention issues since the UK lash industry reopened. What’s causing it? Is it a faulty batch? Is there more to it? How can the issue be resolved? Regular listeners will notice that this episode is more personal than usual. The subject is so sensitive to all involved that it requires tough love from all sides. We’d love to get your feedback on this episode so please share that you are listening by posting on Instagram st...

Lash Adhesive Issues, SOLVED.

April 06, 2021 18:38 - 32 minutes - 30.1 MB

Episode 31 of The LashBase Podcast is all about Lash Adhesive and the potential issues that may crop up when we go back to lashing after a long lockdown! Talking through allergies, stickies, brush-offs, the importance of communication and much more. This is a must-listen episode for those heading back to lashing after lockdown 3.0. Let us know what you think by sharing your thoughts on Instagram stories and tag us: @LashBase_UK + @LashBase_Jamie Hosted by LashBase Jamie (@LashBase_Jamie o...

LashBase in Lockdown.

January 22, 2021 16:22 - 1 hour - 60 MB

Episode 30 is all about exploring what goes on behind the scenes at the UK's largest professional lash brand. Jamie discusses how LashBase have navigated the unknown and what the future holds for the family business. Topics covered: LashBase, Inc. and the failed launch, Staffing and Management, Pivoting & Adapting, Product & Stock Issues, Courier Problems and the Money behind everything. We hope you enjoy the latest episode! Hosted by LashBase Jamie (Instagram - @lashbase_jamie).

The most popular lash topics - Revisited

December 16, 2020 18:29 - 1 hour - 67.5 MB

The LashBase Podcast is back with a new episode (episode 29) and what better way to end the year than with this cracker. Today’s episode is all about revisiting and reviewing the most talked about topics from the past 12+ months. A lot changes in a year so this episode is packed with new opinions and discussions on subjects such as “hand-testing” tweezers, pricing, pre-made fans and easy fans, lash retention and also lash training. Hosted by LashBase Jamie and Amy and packed with value. Settl...

Family Business and Marketing! A Salonology Show Interview.

November 12, 2020 09:28 - 54 minutes - 50.2 MB

Episode 28 of the LashBase Podcast is an interview by Salonology with Jamie (Head of Marketing). From sharing lash tips with his massive Instagram following, to leading the marketing arm of the family business, LashBase, Jamie Butler is a force to be reckoned with on social media – and our next special guest on The Salonology Show! From starting the first LashBase social page to providing content and growing the brand on a global stage as Head of Marketing, Jamie has learned all the trade ...

Lash Lifting Tips and Tricks

October 12, 2020 13:14 - 33 minutes - 31.4 MB

Episode 27 of The LashBase Podcast is all about lash lifting! Since the lockdown has been lifted, lots of clients have opted to go for a lash lift rather than extensions as they are easier to maintain yet still look great. So we thought it was a great time to dedicate a whole episode to lash lifting tips & tricks. It doesn't matter what system you use, you are sure to pick up something from this advice packed episode. Hosted solo by LashBase Jamie and with a special shoutout to Genna Searl...

Post Covid Marketing - Lash Artist Advice

October 06, 2020 14:22 - 46 minutes - 43 MB

Episode 26 of the LashBase Podcast is all about marketing your business in this "new normal" world. We talk about seeing things from the clients perspective, the ever-changing Instagram algorithm, stress and money issues and how to deal with last-minute COVID cancellations. Packed full of ideas on how you can market your business right now and build your business during the toughest time in lash industry history. Hosted by LashBase's very own Jamie & Amy. Settle in, enjoy and as always, jo...

How to solve lash retention issues.

July 16, 2020 13:07 - 54 minutes - 50.5 MB

Episode 25. WE ARE BACK! This episode dives deep into the many reasons for poor lash retention and how you can fix it. From the glaringly obvious to the rare and obscure, this episode will help you get back to lashing in the most educated and confident way. Hosted by @LashBase_Jamie. Like what you hear? Share your feedback on Instagram or join the conversation over in our Facebook group, Team LashBase. More info here: https://lashbase.co.uk/the-retention-troubleshooting-process/ Enjoy.

LashBase Interview Series. #3 Ryan Power of Salonology.

May 05, 2020 10:41 - 37 minutes - 34.8 MB

Episode 24 of The LashBase Podcast is also #3 in our interview series. Today, Jamie chats with Ryan Power of Salonology. Ryan and his wife Hollie run a successful business coaching company for everyone in the Beauty Industry. Ryan is extremely knowledgable and has the experience to back up what he says. An all-round good guy and someone that is definitely worth knowing. This episode is a fun and inspiring listen. Don't forget to let us know what you think! Find Ryan, Salonology and his FREE...

LashBase Interview Series. #2 Jo & Dionne, The Lash Angels.

April 30, 2020 09:24 - 1 hour - 83.8 MB

This episode has been a long time coming. It's #2 in our interview series and it's a double act. Jo of FlashLash Beauty and Dionne of Love and Lashes. Both are ultra driven and passionate leaders in the lash industry. We talk about training, having your own product line, salon ownership, events presenting skills and Jo's newest venture, her podcast. Grab a cuppa and enjoy this chat. It offers a bunch of value for everyone! Find them here: Jo - www.instagram.com/flashlash_beauty Dionne - w...

How to grow your lash business during the Coronavirus pandemic

April 03, 2020 11:19 - 35 minutes - 33.2 MB

We are living in crazy and unpredictable times, aren't we?! We are all in lockdown and cannot do lashes due to social distancing and most of us are wondering how on earth can we grow our businesses through all of this?? This episode of The LashBase Podcast answers the most frequently asked questions that lash artists have such as, what should you be posting about right now to engage followers? Should you offer discounts when we go back to normal? Is it right to raise your prices at this tim...

Educated Artistry Interview with Jamie Butler of LashBase

March 12, 2020 14:31 - 1 hour - 75.9 MB

Episode 21 comes courtesy of a recent interview Head of Marketing, Jamie Butler had with the inspirational guys over at Educated Artistry. Covering the LashBase US launch, coronavirus and marketing tips! Have a listen and let us know what you think. Find Kayla + Taylor of Educated Artistry over on Instagram @educatedartistry 

The story behind our $1,000,000 US launch

February 19, 2020 10:32 - 1 hour - 57.3 MB

Episode 20 is deeply personal. Today's episode is a step by step, day by day account of how LashBase, Inc. went from a pipedream idea all the way to being just days away from becoming reality. This is not like any other episode that you have heard before and we hope that it brings you closer to the madness that is launching and running a lash brand. Get inspired and let us know your thoughts! Hosted by LashBase Jamie.

LashBase Interview Series. #1 Tara Fisher/Farnham Eyelashes

January 28, 2020 14:08 - 26 minutes - 24.5 MB

Episode 19 is here and it's the first in our new INTERVIEW SERIES. We are speaking with some of the most experienced and knowledgable lash artists, trainers and personalities to get their views and opinions on the big wide lash world. This episode is a great one. We have invited Tara Fisher of Farnham Eyelashes on to talk about her history, how she can charge such high prices, work/life balance and the importance of ongoing education. Let us know what you think and don't forget to share that...

Marketing your lash business. Why and what?

January 23, 2020 13:16 - 47 minutes - 44 MB

Episode 18 of The LashBase Podcast is all about understanding your why and marketing your business with intent. We talk through the mindset required to get it right with the little time that you have and give you some straight up tactical hacks to ensure that you have a full diary in next to no time. We have some great new episodes on the way but we want to hear from you. We want to create a few episodes about very specific subjects that will really help you improve as a lash artist and busi...

How to become a lash trainer.

January 13, 2020 14:12 - 51 minutes - 47.6 MB

Episode 17 answers one of the most frequently asked questions that we get at LashBase. How to become a lash trainer. We answer this and then take it deeper and look into what routes are available, which option is best for you, how do you know if you are ready and what makes a good lash trainer. This is a big episode and will, without doubt, make it clear in your mind whether you are ready and right for a career as a lash trainer. HUGE value and will make you take a look in the mirror and und...

Lash Retention - The most important episode yet.

January 07, 2020 16:21 - 49 minutes - 45.9 MB

We have made you wait a little longer than usual for episode 16 but we promise it's worth the wait. This episode is all about what can make or break your lash business. LASH RETENTION. We go through many of the reasons for bad lash retention and split it into 3 categories, clients, products and lash artists. This episode could change how you think about lashing forever. We can't wait to hear what you think! Hosted By LashBase Jamie and LashBase Amy. Join in the conversation over in our Faceb...

Lash Industry 2019 Roundup!

December 23, 2019 16:21 - 18 minutes - 17.3 MB

Episode 15. As we come to the end of the decade and move into what looks like being the lash industry’s biggest and best year, it’s time to take a look back at what’s gone on this year to see just how far we have all come in such a short space of time… This list is not comprehensive, but it is important. It shows just how the industry is growing, moving and evolving every single day. It shows that we are still the baby of the beauty industry. We are all still trying to walk before we can ...

The ins and outs of marketing by LashBase Jamie. An interview from the Beauty By Boys Podcast.

December 16, 2019 16:45 - 1 hour - 74.1 MB

Episode 14 of The LashBase Podcast has been taken from a great chat that Jamie had with Steven from the Beauty By Boys Podcast. Here's the bottom line: You need to be where the attention is. I also give advice on + How Facebook Groups can transform your business + What a day-to-day as the Head of Marketing looks like LashBase + How to step up your marketing game and stand out amongst competitors + Content Planning Schedule + New social media platforms you NEED to be on like Tik Tok and what ...

Christmas. How to survive the busiest time of year.

December 09, 2019 16:45 - 35 minutes - 33 MB

Episode 13 of The LashBase Podcast is all about giving you the tools and tips to get through and master the busiest time of year for a lash artist. We give you the tips on important subjects such as how to stop no shows, how to get clients to rebook, how to get clients to tell a friend and how to sell retail products. We then move on to discussing something that is even more important than money... Your mental health. This time of year can take its toll on a lash artist so we have some advic...

Our first Q&A. Something a little different.

December 02, 2019 08:52 - 24 minutes - 23 MB

Episode 12 is a little different to the usual format. This week, we requested questions via Instagram stories that we could answer during this episode. Questions range from thought on the future of lashing all the way to a fun quickfire round that everyone can get involved in. As always, join us in the "Team LashBase" Facebook Group and continue the discussion. We'd love to hear if you agree with our answers. Hosted by @LashBase_Jamie and @LashBase_Amy. Enjoy.

Training! What to look out for and what to avoid.

November 25, 2019 09:09 - 38 minutes - 35.9 MB

Episode 11 starts with a very special announcement and then pushes all the right buttons when it comes to the best and worst training practices. If you are a trainer or considering taking a new course, you need to listen to this! We hope to elevate the industry one listener at a time and starting with good training has got to be the first point. Hosted by @LashBase_Jamie & @LashBase_Amy. Join in the conversation in our "Team LashBase" Facebook group. Let us know what you think!

New Lash Products & Trends coming in 2020. Hong Kong Cosmoprof Roundup.

November 18, 2019 16:07 - 31 minutes - 29.2 MB

Episode 10 is all about the biggest beauty trade show event in the world, the Hong Kong Cosmoprof. This is THE event that all the lash brands can't wait for. Lash Manufacturers from all over the world exhibit their latest and greatest lash products. It's a great insight into what's coming in 2020 so you can get prepared and be in the know. Hosted by @LashBase_Jamie. Join in the conversation on Instagram or get involved in the fallout in the "Team LashBase" Facebook group. We can't wait to he...

Lash Events. Why They Are Worth It!

November 11, 2019 17:03 - 21 minutes - 19.8 MB

Episode 9 is all about Events. We have just celebrated 10 Year's of LashBase, and we wanted to tell you all about it, why you should attend such events and why you should hold your own events in your salon for your customers.  Hosted by LashBase_Amy and LashBase_Ellen, we hope you enjoy it. Let us know your thoughts.

The history of LashBase. 10 years at the top.

November 04, 2019 10:15 - 36 minutes - 34.2 MB

Episode 8 is a big one with a very special guest. LashBase is celebrating 10 years in business, so this episode goes into detail about the highs and lows of running a lash brand. And who else could tell the story better other than the CEO and founder, @LashBase_Julie.  A lot has happened in our 10-year history so it would be impossible to fit it all into one episode. So we have picked some of the very key and pivotal moments that have made LashBase the business it is today. Hosted by @LashBa...

Instagram A to Z (Part 2)

October 28, 2019 13:51 - 43 minutes - 40.1 MB

Welcome back for episode 7 of The LashBase Podcast. This episode follows on from last weeks and is the final part of our discussion about Instagram! This episode goes into detail about stories, insights, the dreaded algorithm, collaboration ideas and whether or not you should be using Instagram ads. We hope you enjoy part 2! Hosted by @LashBase_Jamie and @LashBase_Amy. Continue th conversation in our Team LashBase Facebook group or head over to the LashBase Instagram account and let us know ...

Instagram A to Z (Part 1)

October 21, 2019 13:39 - 37 minutes - 34.3 MB

Episode 6 is all about the most popular social media platform for lash artists, INSTAGRAM. This episode is so packed with info that we have decided to make it a 2 parter! Part 1 goes into the basics like your bio, defining your goals, branding guidelines, the 7 post types, captions and the importance of engagement. If you want to up your social media game or simply get the confirmation that you are doing it right then this is for you. Part 2 will be out in a week and continues our A to Z run...

Lash Artist Mental Health. It's okay not to be okay.

October 14, 2019 16:34 - 23 minutes - 22 MB

Episode 5 of The LashBase Podcast is all about mental health. Being a lash artist can be stressful at the best of times with the demands of ungrateful clients always being an issue, the anxiety of worrying about where your next booking will come from and even the loneliness that hits from long periods of being on your own. Itis a tough gig. But we want to give you a bit of advice and guidance and tell you that you are most definitely not alone. Hosted by @LashBase_Jamie (Instagram) and welco...

How to keep your clients happy and what to do when they aren't!

October 07, 2019 10:09 - 31 minutes - 29.1 MB

Episode 4 is all about customer service, policies and dealing with complaints! Today's episode is SO IMPORTANT. We take you through the policies that you need to implement straight away, why the whole experience is vital to charging more, principles to live by and how to deal with complaints in the best possible way. Jam-packed with great value that will help you transform your lash business and really make you think about how you treat clients going forward. Hosted by @LashBase_Jamie (Insta...

Premade Fans - The Debate.

October 01, 2019 13:54 - 28 minutes - 26.4 MB

Episode 3 is all about the most talked about taboo product, premade fans! As always, we go through the positives, negatives and different opinions on whether or not you should be using premade fans or giving them a miss. This one gets really deep into the stigma and fear that causes a lot of arguments within the lash industry. Worth a listen if you are on the fence or want a little more information about what is so good (or bad) about premade fans! Oh and we have a special giveaway at the en...