The A To B Podcast artwork

The A To B Podcast

30 episodes - English - Latest episode: almost 3 years ago -

Join marketing graduate Jack Foley as he teams up with inspiring professionals for curiosity fuelled conversations on how they got from A to B in their careers.

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Episodes

David Doyle & Dr. Dave Alton, The Social Antics

September 01, 2021 04:00 - 58 minutes - 40.2 MB

This week, I'm joined by David and Dave from The Social Antics Podcast. The two boys have very varied backgrounds. One ran live events in the music industry and the other had a Doctorate Degree before the age of 25. Tune in to find out both of their A to B stories and how the unlikely pair started working together on consultancy projects.

Pamela Kiely, Founder of PK Marketing

August 25, 2021 05:00 - 46 minutes - 31.8 MB

Having originally studied BIS at CIT, Pamela went onto complete the MSc in Digital Marketing Strategy. Since then, Pamela has gone onto work in the hospitality, fashion, and even automotive industry. Tune in as we chat about college in Cork, how placement helped Pamela realize what she wanted to do after college and what led to Pamela founding PK Marketing.

Andrew Fitzgerald, VP of Sales at Yerbuzz

August 11, 2021 05:00 - 1 hour - 51.6 MB

This week I'm delighted to be joined by Andrew Fitzgerald, Vice President of Sales Yerbuzz, a Yerba Mate Hard Seltzer startup based in California. Andrew, a Cork native, has been living in sunny San Diego for the past 9 years. He’s worked for some big beer brands including Heineken and even launched White Claw in Southern California in 2016.

Anouk Bachman, Production Manager at Ubisoft

July 29, 2021 04:00 - 1 hour - 58.8 MB

For the second week in a row, I'm joined by someone from the videogame industry. This week, I'm joined by Anouk Bachman, a Production Manager at Ubisoft Montral. Anouk has worked on Ubisoft's largest franchise Assassin's Creed for the past 10 years. Join us as I find out what it takes to get into the industry and how to remain.

Amy Mallett, Branded Content Manager at IGN

July 15, 2021 23:00 - 1 hour - 50.3 MB

Having studied Creative Writing & English Literature at De Montfort University, Amy joined IGN in 2018 as a Branded Content Manager, Presenter and Voice Over Artist.  In 2020, she successfully delivered over 140 sponsored video projects for publishing giants such as Bethesda, Activision, Square Enix and even Ubisoft.

Neville O’ Donoghue, Founder of Benchwarmers

July 07, 2021 05:00 - 39 minutes - 27.3 MB

This week I'm joined by Neville O’ Donoghue, Founder of Benchwarmers. Neville, a CIT Graduate, started BenchWarmers in November 2011 as a sports news Radio show on his local station. Since then, Neville and the team have grown Benchwarmers to almost 5 million followers across all platforms. 

Elaine Doyle, Head of Marketing at DoneDeal, Adverts and Daft.ie at Distilled SCH.

June 30, 2021 09:00 - 1 hour - 59.3 MB

Supports & Services listed are available here. Trigger Warning: This episode references sexual assault. Joining Jack this week is Elaine Doyle, a fellow CIT/MTU Alumni. Elaine initially studied Business Studies going onto complete an MSc in Food Marketing at UCC. She spent her early career working alongside FMCG brands such as Cully & Sully and Robert Roberts. She later went onto  work at Google and even became the YouTube Lead (or "Head of") for Ireland.

Jordan Murshed, Creative Director at Aperture Media

June 23, 2021 09:00 - 1 hour - 76.8 MB

This week, I'm joined by Jordan Murshed, Creative Director at Aperture Media. A graduate of DLSAD's Screenwriting & Audio Production course. I chat to Jordan about his youth and how his creative spark led him to film making and music production. From commercial to personal projects, Jordan tells me what drives him the most. 

Katriona Heaslip, Senior Product Marketing Manager at Hubspot

May 26, 2021 12:00 - 1 hour - 41.9 MB

This week I'm joined by Katriona Heaslip, Senior Product Marketing Manager at Hubspot. Having initially studied Commerce at UCC, Katriona did not fall in love with her course until completing her industry placement with Otter Products in her third year. Since then, she has gone onto study a HDip in PR and an MSc in Digital Marketing. Tune in as we chat about further education after completing your undergraduate course and what exactly a product marketing manager does.

Jack Murray, CEO & Founder of MediaHQ

May 05, 2021 05:00 - 59 minutes - 41.3 MB

This week I'm joined by a second Jack! Jack Murray is the Founder & CEO of MediaHQ, a super powerful press release distribution tool and media contacts database. Jack originally studied Marketing (Agribusiness) in UL before studying Broadcast Journalism in DIT.

Jayne Ronayne, CEO & Co-Founder of Talivest

April 28, 2021 04:00 - 1 hour - 48.8 MB

This week, I'm joined by Jayne Ronayne, CEO of Talivest, employee analytics software that helps improve employee experience and engagement. Talivest has successfully raised $2 million to date in investment from backers like Ann Heraty of Cpl and PCH founder Liam Casey. Tune in as I take Jayne through the years from her first entrepreneurial endeavor while studying at UCC and the evolution of Talivest.

Kieran Hannon, CMO at Wellair

April 21, 2021 05:00 - 1 hour - 49.6 MB

The A To B Podcast is back and kicking off Season Two, I'm joined by Irish veteran tech marketer Kieran Hannon. An Irish man who has spent the past 30 years building brands in the West Coast of The United States. Kieran is also one of the Top 100 CMO's in the world and is currently the Chief Marketing Officer at Wellair. 

Jay Woodard and Muriel Foley, Content Is King Podcast

December 16, 2020 00:00 - 51 minutes - 35.1 MB

On the Season Finale of Breaking Ba- ... My mistake, but it is the season finale of the A To B Podcast! This week I interview Jay Woodard (ex 96fm, Huckleberry's Doughnuts Founder, Fightcon Co-Founder) and Muriel Foley (ex iProspect, ex Hopkins Communications, currently Managing Director at MGFD) from the Content Is King Podcast! Thank you to everyone who has listened and supported so far, the A To B Podcast will return.

Brendan Canty, Film Maker

December 09, 2020 00:00 - 1 hour - 63.4 MB

This week I'm joined by Cork film maker Brendan Canty. Having studied Multimedia in CIT, Brendan is known for directing Hozier's Take Me To Church music video which has over 700,000,000 million views on YouTube. Most recently, Brendan Directed his latest short, Christy and has since signed with SMUGGLER, one of the worlds top production companies.

Deirdre Corcoran, Creative Director at Chapter.

November 25, 2020 01:00 - 1 hour - 53.8 MB

This week, I'm joined by the wonderful Deirdre Corcoran, Creative Director at Chapter.,  a multi-disciplined creative studio based here in Cork City. Listen in as Dee takes me through her career and catches me up on the Chapter. story so far! Also, if you'd like to, you can support The A To B Podcast.

Podge Henry, Jameson Brand Ambassador

November 18, 2020 00:00 - 1 hour - 43.9 MB

On this weeks episode, I'm joined by Podge Henry. Having studied Communications at DCU, Podge went onto become DCU's Student Union Welfare Officer where he was shortlisted for Young Mental Health Activist of the Year.  Podge is now entering his second year of the International Jameson Graduate Programme as a Brand Ambassador. 

Podge Henry, Jameson Brand Ambassador

November 18, 2020 00:00 - 1 hour - 43.9 MB

On this weeks episode, I'm joined by Podge Henry. Having studied Communications at DCU, Podge went onto become DCU's Student Union Welfare Officer where he was shortlisted for Young Mental Health Activist of the Year.  Podge is now entering his second year of the International Jameson Graduate Programme as a Brand Ambassador. 

Carole O' Dwyer, Sales Director at Digitize New Media

November 11, 2020 01:00 - 1 hour - 50.5 MB

Having studied Marketing @CIT_ie, this weeks guest is Carole O' Dwyer, Sales Director at Digitize New Media! Join us as we talk about Carole's college years, some unbelievable tales from the Celtic Tiger and what it's like to work in a job you love! Also, if you'd like to, you can support The A To B Podcast.

Carole O' Dwyer, Sales Director for Spotify in Ireland

November 11, 2020 01:00 - 1 hour - 50.4 MB

Having studied Marketing @CIT_ie, this weeks guest is Carole O' Dwyer, Sales Director for Spotify in Ireland! Join us as we talk about Carole's college years, some unbelievable tales from the Celtic Tiger and what it's like to work in a job you love! Also, if you'd like to, you can support The A To B Podcast.

Ernest Cantillon, Director of Sober Lane, Electric & Kinsale Spirit Co.

November 04, 2020 00:00 - 1 hour - 54.5 MB

This week's guest is hospitality entrepreneur Ernest Cantillon. Ernest first opened Sober Lane in 2006, shortly followed by Electric in 2009. He is also the director of Kinsale Spirit Co., home of Kinsale Gin & Red Earl Irish Whiskey. How would you like to buy me a coffee?

Will Sliney, Artist at Marvel

October 28, 2020 00:00 - 32 minutes - 22.3 MB

From the corridors of CIT to the comic book panels of some of Marvels & Star Wars most iconic characters, this week’s guest is Will Sliney After years of hard work and dedication, Will tells me about his journey and how he landed his dream job at Marvel.

Gearoid Buckley, Group Marketing Manager at LinkedIn

October 20, 2020 20:00 - 1 hour - 41.9 MB

Gearoid has had one hell of a career. He was the President of the CIT Students Union for two terms as well as the Mayor of Bandon at one point - all before his marketing career even properly began! 

Shane McCarthy, Chief Marketing Officer at Sandboxx

October 13, 2020 23:00 - 46 minutes - 31.6 MB

Having studied Business Information Systems in University College Cork, Shane McCarthy, a Killarney native, is the Chief Marketing Officer at Sandboxx, a mobile and desktop app that connects past and current members of the US military.

Aisling Noonan, Business Development & Marketing Associate at Siegel + Gale

October 06, 2020 23:00 - 51 minutes - 35.7 MB

On this weeks episode, I speak with Aisling Noonan, a Business Development & Marketing Associate at Siegel + Gale, a global brand strategy, design and experience firm. Aisling tells me all about her time in CIT, what it was like to work on Irelands largest supermarket brand and all about life in NYC as a young professional from Ireland.

Niall Horgan, Co-Founder & CEO of Gym + Coffee

September 29, 2020 23:00 - 41 minutes - 28.6 MB

On this weeks episode, I speak with Niall Horgan - Co-Founder and CEO of Irelands largest athleisure clothing company. Niall studied commerce in UCC where he was extremely active with clubs and societies (most notably the commerce society & conference). His hard work paid off and has since worked with some of the coolest companies ever such as Sky, Twitter and Slack before setting up Gym + Coffee in 2017.

Episode Two: Niall Horgan, Co-Founder & CEO of Gym + Coffee

September 29, 2020 23:00 - 41 minutes - 28.6 MB

On this weeks episode, I speak with Niall Horgan - Co-Founder and CEO of Irelands largest athleisure clothing company. Niall studied commerce in UCC where he was extremely active with clubs and societies (most notably the commerce society & conference). His hard work paid off and has since worked with some of the coolest companies ever such as Sky, Twitter and Slack before setting up Gym + Coffee in 2017.

Niall Horgan, CEO & Co-Founder of Gym + Coffee

September 29, 2020 23:00 - 41 minutes - 28.6 MB

On this weeks episode, I speak with Niall Horgan - Co-Founder and CEO of Irelands largest athleisure clothing company. Niall studied commerce in UCC where he was extremely active with clubs and societies (most notably the commerce society & conference). His hard work paid off and has since worked with some of the coolest companies ever such as Sky, Twitter and Slack before setting up Gym + Coffee in 2017.

DC Cahalane, Founder of Republic of Work

September 21, 2020 00:00 - 1 hour - 60 MB

For the first time, since having left the Republic of Work, I speak with DC Cahalane about his time in UCC and his epic career that followed. From hosting vodka tasting sessions during the Celtic Tiger to working with some of Irelands biggest tech startups, DC also shares with me the importance of being able to switch off, maintaining a healthy work-life balance and his plans for the future.

Episode One: DC Cahalane, Founder of Republic of Work

September 21, 2020 00:00 - 1 hour - 60 MB

For the first time, since having left the Republic of Work, I speak with DC Cahalane about his time in UCC and his epic career that followed. From hosting vodka tasting sessions during the Celtic Tiger to working with some of Irelands biggest tech startups, DC also shares with me the importance of being able to switch off, maintaining a healthy work-life balance and his plans for the future.

Episode One: DC Cahalane

September 21, 2020 00:00 - 1 hour - 60 MB

For the first time, since having left the Republic of Work, I speak with DC Cahalane about his time in UCC and his epic career that followed. From hosting vodka tasting sessions during the Celtic Tiger to working with some of Irelands biggest tech startups, DC also shares with me the importance of being able to switch off, maintaining a healthy work-life balance and his plans for the future.

Twitter Mentions

@willsliney 1 Episode
@marvel 1 Episode