EP 01 (Part 1) - Global Culture & Retail Strategy

We kick off That Sports Merch Podcast with a feature length interview (across Parts 1 & 2) with Danny Downs, General Manager of Fanatics International. Danny gives an incredible insight into the Fanatics retail business, covering the varying global fan cultures and what that means to the Fanatics retail strategy. In Part 1, we get a great introduction to Danny and the journey he's been on to get where he's at now, plus a deeper look at the Fanatics brand and some great insight into their secret weapon - vCommerce.