Ep. 145- MLM Throwback: LuLaRoe, the Stinky Leggings Pyramid Scheme

Reeemiiiiix! This week we flashback to December 2021, when Ash first explored MLMs with former co-host Cam! The gals discussed the LuLaRoe pyramid scheme.

What's an MLM? Hint: it stands for multi-level marketing! What's the difference between an MLM and a pyramid scheme? Nothing. Are MLMs cults? Yup. Ash tells former co-host Cam about the pyramid scheme that blew up in the mid 2000s thanks to their "buttery soft" leggings that came in crazy patterns and apparently fit everyone like a glove (even according to Cam's mom!). LuLaRoe offered women, mostly young mothers, the promise of working part-time from home, for full-time income and the ability to be with their kids. But the family-owned business grew faster than anyone imagined, and storage and greed problems caused the smelly leggings epidemic, which led to dozens of lawsuits and hundreds of lives ruined. Join us as we dive into the incredibly insidious world of MLMs.


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-Audio editing by Evette Darensbourg and Lexi Jackson.
-Sources:
Millennial Women Made LuLaRoe Billions. Then They Paid The Price.LulaRich Amazon documentaryDefective Detectives on RedditLulaRoe happiness policyThe Truth About The LuLaRoe Family'LuLaRich' is the Jaw-Dropping MLM Exposé You've Been Waiting For