That Purpose Show artwork

That Purpose Show

3 episodes - English - Latest episode: about 3 years ago -

Welcome to That Purpose Show. Organisations today play an increasingly active role in society and many are placing 'Purpose' at the very heart of their culture. Many organisations realise that being a 'good citizen' is 'good for business'. Our purpose is to explore what 'purpose' actually means and how it's being used to create authentic and meaningful connections with customers.

Marketing Business Management podcasts marketing purpose authenticity communications purpose marketing corporate citisenzhip diversity inclusion
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Episodes

Going Off-Grid? - The Purpose Of A Digital Detox

June 15, 2021 18:00 - 24 minutes - 16.5 MB

I’m increasingly wondering if instead of technology being our servant, the relationship has switched and it’s really us that’s the servant, jumping to attention everytime we receive yet another notification . I know I suffer from nomophobia, a genuine anxiety  disorder caused by separation from my mobile phone.   Symptoms  include an increased heart rate, feelings of panic and an in inability to focus . Maybe I need a digital detox? My guest this week knows all about a digital detox – in f...

Driven By Design

June 15, 2021 17:00 - 19 minutes - 13.4 MB

In this episode we talk to Chris Longmore,  the Managing Director of Drive Inc Ltd a business he founded in 1997. Drive is an automotive consultancy that has established an enviable reputation for providing quality design services to major automotive groups as well as niche vehicle and low volume car manufacturers. Chris and his team of expert designers undertake painstaking research into the personality and values of the marques they design for coupled with expert analysis of future autom...

How to make a podcast that sounds amazing!

May 26, 2021 12:00 - 11 minutes - 7.96 MB

In our first podcast, we talk to experienced film, sound and podcast producer Stu Rolls. We ask Stu about how to achieve great sounding audio and why that's so important for the listener experience. We also discuss what the ingredients are for producing a great podcast and the equipment you need to get that studio sound. Finally, we ask Stu the most challenging question of all - who he rates as the best music producer in the world.