From format to function: The rise of convenience

Over the past few years, we’ve seen the element of convenience become more and more important to the customer experience. As consumers demanded quicker and easier options, we’ve watched nearly every retailer adapt, or even reinvent their business models to accommodate. Where will the demand for convenience take us from here? Listen in as Bobby speaks with Art Sebastian, vice president of digital experience for Casey’s General Store and Oliver Page, principal, Deloitte Consulting LLP.