What is Your Formula for Digital Trust?

Guests: James Leaton Gray, Director at The Privacy Practice, a firm that specializes in privacy and data protection and Haider Iqbal Manager of Product Marketing for Thales Identity and Access Management business.

Trust is vital to the relationship between companies and their customers, especially when it comes to protecting data. But companies have been traditionally confronted by a resistance on the part of consumers to adopt safe online practices like MFA. But is this changing now. James and Haider join host Steve Prentice for a lively discussion on the nature of trust, security technology and the findings within the Digital Trust Index report. They present some intriguing new strategies for companies looking to keep their customers and their operations safe.

A discussion of the findings in the Thales 2024 Digital Trust Index, and what this all means for your company and your customers.

The 2024 Digital Trust Index is a survey gauging the level of trust consumers have with digital services and their personal data across major industries. Trust is not a monolithic construct. This is why it takes brands months and sometimes years to earn the trust of their customers. These customers in turn then become brand advocates. First impressions certainly count, but it is a combination of multiple good interactions that lead to a sense of trust in the minds of customers. The digital realm and thereby, digital trust, are no different. This report aims to share insights from consumers around the world, to guide businesses on how to build trust with their customers.

Download the full report here:
https://cpl.thalesgroup.com/digital-trust-index