Adapting to the New B2B Buyer Journey
Test. Learn. Grow.
English - July 19, 2023 09:00 - 29 minutes - 20.8 MB - ★★★★★ - 16 ratingsMarketing Business Entrepreneurship marketing digital marketing performance marketing business lean marketing lean startup pittsburgh search engine marketing social media marketing digital advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: Level Agency and Becker Media Join Forces
In this episode, we unpack the changing landscape of the B2B buying process and how marketers need to navigate these changes to drive growth. Here's what we dive into:
The transition of the B2B buyer's journey from a linear pathway to a complex, unpredictable cycle.The growing trend of self-service among modern B2B buyers and methods for supporting this shift.The necessity of creating personalized marketing experiences that resonate with a diverse range of B2B audiences.The critical shift from traditional lead-focused KPIs to revenue-centric metrics.Effective strategies for synchronizing marketing and sales efforts to accelerate business growth.