Working on or in the business? Offering hacks for entrepreneurs, Deborah Barker FRSA, Director at Field and Folk is a natural dyer and works on regenerative Fibre Projects. Deborah makes a useful distinction between working in the business and working on the business. She explains “Working on the business includes anything strategic. It is when you take a step back and look at the bigger picture. What is the vision? What are the decisions you are making and how do these decisions align with the values? Where do you want to go? What are you're doing? What are you being? How are you thinking about your long-term strategy? What are your plans relating to social media marketing? What is your thinking relating to finance? All these things particularly with creatives are the kind of heart sinking moments. That is why they tend to get relegated”. When working on your business you are intentionally creating the right environment and culture that inspires others and that invites contribution and growth. You are also building value in your organisation or network”.