How To Take Innovative Leaps With Jon Bostock

Jon Bostock is the Co-Founder of Truman’s, a company with the mission to reduce waste and clutter in the consumer cleaning products industry. By asking and addressing the question of why are consumer cleaning products being shipped with 98% water, Truman’s was able to disrupt an industry that was bogged with supply chain inefficiencies, provide a product that resonated with environmentally conscious consumers and achieve a landmark exit sale in 3 years. Today, Jon is here to share with us how to take innovative leaps in our careers and achieve our goals. 

In today’s episode, Jon shares about his time in General Electric and Big Ass Fans, his book the Elephant’s Dilemma and how his experiences have provided him with the skillsets he needed to lead Truman’s.

Resources:

https://gridironcapital.com/ - Check out Gridiron Capital

https://www.amazon.com/Elephants-Dilemma-Break-Reimagine-Future/dp/1544509847 - Check out Jon’s new book

https://www.linkedin.com/in/jonbostock/ – Get in touch with Jon over LinkedIn 

Actionable Take-aways:

1. Look out for the inefficiencies in your target industry. Just because something has always been done in a certain way does not mean it is the only way or best way to do it. If you can solve the inefficiency, you may just be disrupting the market.

2. Think about how your current business model is functioning and whether, for example, a direct to consumer model would work better. You could be reducing your supply chain costs and improving your profit margins.

3. Choose the right investors who are strategically aligned with your business when you are raising funds. A strategic investor should be able to help you open the right doors, provide you with the right advice and help you reach your goal. Avoid silent investors who have no strategic value.

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