What if advertising was honest? | Sylvester Chauke

TED Business

English - February 05, 2024 05:00 - 12.5 MB - ★★★★ - 875 ratings
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After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with "honest ads" that do right by the planet and encourage people to think twice before buying.