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The art of persuasive storytelling | Kelly D. Parker
TED Business
English - June 17, 2024 04:00 - 15.1 MB - ★★★★ - 875 ratingsBusiness interview business leadership entrepreneurship lifestyle fitness finance marketing education author Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: What you can do to stop economic crime | Hanjo Seibert
"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action. After the talk, Modupe shares how she uses storytelling at work.