Ep. 81 - Jessica & Melissa of Bodify on Sculpting and Scaling: The Single Service Medspa Strategy

Technology of Beauty

English - July 17, 2023 22:00 - 32 minutes - 24.7 MB
Medicine Health & Fitness Arts Fashion & Beauty beauty aesthetics plastic surgery plastic surgeons dr. grant stevens cosmetic regenerative medicine medspa medical spa Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Ep. 80 - Megan Brown of Athenix on Building a Digitally-Native Aesthetic Brand

Next Episode: Ep. 82 - Paul Herchman on Building a Scalable Model for Physician-Dispensed Hair Restoration

Sometimes success comes down to taking a unique approach. Described by Dr. Grant Stevens as a "unicorn," Bodify is nothing if not unique. In a time when aesthetic treatment options are proliferating at a dizzying rate, Bodify stands out for its hyper-focused approach on one single service — Coolsculpting.

In this episode, we hear from sisters and Bodify Co-founders Jessica Stellwagen and Melissa Mickelson. Tune in to hear the back story behind Bodify and how the power of focus led them to becoming one of the nation's leading Coolsculpting practices.

As you'll hear, niching down wasn't the only thing they did differently. In this episode Jessica and Melissa break down their top tips and takeaways for ensuring a high rate of patient satisfaction, strong word of mouth, and effective patient acquisition — including an innovative marketing tactic they were strongly advised against by their web agency that turned out to be a key growth driver.

Join Jessica, Melissa and Dr. Stevens for a closeup look at a uniquely-focused medspa model and the advantages it can unlock.

Show Notes:

00:00 Intro and Background
03:54 Origins of Bodify
04:52 "If she can make it work here, she can make it work anywhere…"
06:40 Niches lead to riches
09:20 Marketing inspired by Dr. Stevens
11:01 The website no one wanted to build
13:43 On requiring multiple CoolSculpting treatments
15:55 A "lazy by nature" growth paradigm
18:14 The market for CoolSculpting is not going away
22:13 Bodify's secret sauce
27:55 Crystal ball
30:36 Closing words

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The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/

Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/