S02E12 - Building a brand beyond just building a business.. with BrandGeeks
Tech This Way
English - December 30, 2021 01:00 - 1 hour - 71.6 MBTechnology Business Entrepreneurship agile bank co working design design thinking digital etiqa fintech future innovation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S02E11 - Prof Yasmin on commercialising university IPs
When you build a business, do you have a purpose ? Can you build it to become more by building a brand ? The dynamic duo from BrandGeeks, Manisah & Silmy returns to chat about how businesses has had to react to the impact of COVID and channel disruption. How does brand building change when everyone (almost) has digitised and it's becoming a really crowded market ?
YouTube : https://youtu.be/K7II1KuLmok