Choons n’ Chat with Helen Keegan and her friends is back for Mobile World Congress 2018 where else? Yes, once more in Barcelona. This time Helen Keegan, organiser of Swedish Beers and Mobile Advertising Expert hosts Rafe Blandford, Mobile Strategist at DigitasLBi and Paul Swaddle, Chairman and Co-founder of PocketApp. They get together to discuss mobile trends, what they expect from this year’s Mobile World Congress, and interestingly enough they don’t shy away from hot topics like the new GDPR, that comes into full affect May’18; and ethics, involving the use and development of AI use cases. Interviewed by Vicki Kolovou for Tech Talks Central.