Helen Keegan, organiser of Swedish Beers and Mobile Advertising Expert, Troy Norcross, Startup Adviser and Digital Strategy Expert, Ilicco Elia, Head of Mobile at DigitasLBi and Rafe Blandford, Mobile Strategist at DigitasLBi discuss with us all about mobile trends and what they expect to see anew, at this year’s Mobile World Congress. In a beautiful down-town Barcelona apartment we got together on a Sunday morning, just before MWC16 hit off, and talked about mobile advertising, adblocking, educating users, virtual reality and much more. On the microphone for Tech Talks Central is Vicki Kolovou, while the rest of the TTC team Sakis Triantafyllakis, Yannis Rizopoulos and Venetia Kyritsi made sure to capture the whole conversation on image and tweet about it.