TTC #156 Discovering New Markets & Services in Healthcare, Jorge Fernandez Miranda

Tech Talks Central

English - March 20, 2015 18:19 - 19 minutes - 22.3 MB - ★★★ - 2 ratings
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Previous Episode: TTC #155 Converting Paper Maps into Digital with Geolocation, Jonathan Falon

Next Episode: TTC #157 Enriching CRM Data with Customer Voice and Emotions, Leslie Cottenje

Jorge Fernandez Miranda, Global Health of Consumer Digital Health B2C at Telefonica talks about the number one Spanish multinational Telco and how they hope to transform healthcare through three basic areas, a. the digital hospital & transforming healthcare processes, b. population health management, changing the way healthcare is delivered (remote management & telemedicine) and c. consumer digital health services. He mentions that very few telcos are approaching the end-consumer market, while Telefonica has already launched in Latin America with over 2M subscribed users. Interviewed by Vicki Kolovou for Tech Talks Central.