Filip Maertens, Founder and Chief Product Officer of Sentiance a Belgian B2B startup that builds a rich contextual profile on the true behaviour of a user by using the built-in sensors of his/her mobile or wearables. As the company moto goes it makes Smart devices intelligent! Their product is a software development kit with revenues from daily active users. Filip mentions how they were surprised to find that the industry with the biggest interest in their product was the insurance companies since they want to know about our driving behaviour. He goes on to talk about their $2M funding, expanding to Asia and the US, the IPs involved in their product, data, artificial intelligence and the...singularity theory. One of the most interesting interviews to come out of MWC15. Interviewed by Vicki Kolovou for Tech Talks central.