Mr. Veinoglou talks about loyalty schemes and gamification – a hot issue in health, as it can be used in many sectors and in different ways; how he motivates organizations and enterprises in Greece, as well as abroad, to use the techniques. As every case has its own needs and requirements, the platform solution (or, rather the framework) proposed by Icon Platforms is a modular one, that may be shaped and transformed in the most suitable way. Interviewed by Yannis Rizopoulos for Tech Talks Central.