Denmark’s first professor in Welfare Design, Dr. Andrea Corradini, explains the groundbreaking five year collaboration between Kolding School of Design and Lillebaelt Hospital in Denmark. His work to realize the ‘social ‘experiment’ focuses on how calculated applications of design (eg. adjustable lighting at the nurses station) and not across the board spending cuts, actually save money, increase productivity, quality of services, patient care, and efficiency. The professor tells us the project originates from the perception of ‘welfare’ as a predominant social goal in Denmark, in direct contradiction to other western societies. Dr. Corradini mentions successes thus far and future obstacles he anticipates. He highlights ‘human factor’ as the determining element for this project to succeed or fail. He explains the need to develop a feasible approach to facilitate healthcare professionals to shift perspectives and adjust to an alternative, sometimes radical, point of view. Interviewed by Venetia I. Kyritsi for Tech Talks Central.