Tech Qualified
155 episodes - English - Latest episode: 13 days ago - ★★★★★ - 15 ratingsTech Qualified is a podcast for scrappy B2B tech marketing teams who want to get the most from their team and connect with their best customers. In each episode, Meredith Metsker, a Senior Content Leader at a tech company, and Justin Brown, a marketing agency owner, uncover how marketing teams generate qualified opportunities with limited resources. Every episode will help you get one step closer to winning over your ideal customers.
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Episodes
Balancing Marketing Fundamentals with Innovation
June 27, 2024 19:00 - 45 minutes - 31.6 MBIn this illuminating episode of "Tech Qualified," hosts Justin Brown and Meredith Metsker engage with Ryan Tidwell from Saltmine, exploring the unique challenges of marketing within niche B2B spaces. Ryan shares his journey of marketing in underrepresented sectors like prop tech and how crucial consistency and tailored strategies are for his 'small but scrappy' team. His insights reveal that success lies not in grand gestures but in steady, thoughtful marketing that resonates with a specific...
How to leverage B2B influencer with a small team
June 13, 2024 12:00 - 35 minutes - 24.2 MBIn the latest episode of "Tech Qualified," hosts Justin Brown and Meredith Medsker engage with Drew Moffitt from Kumospace to explore innovative strategies in B2B influencer marketing and virtual office environments. Drew details Kumospace’s virtual platform, which simulates a physical office digitally, enhancing remote collaboration. The discussion also covers how Kumospace has been effectively utilizing influencer marketing to boost visibility and engagement, demonstrating substantial impa...
How to Use Asynchronous Recordings in Your Content Program
May 31, 2024 11:00 - 26 minutes - 18.5 MBIn this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker chat with Stephen Robles of Riverside about asynchronous recording technologies. The discussion kicks off with an overview of Riverside's features designed to ease recording processes for busy professionals. Stephen explains how the platform allows for recording without requiring all participants to be online simultaneously, a boon for busy CEOs and subject matter experts. The conversation dives into specific functio...
How Small B2B Teams Are Leveraging Paid Media
May 16, 2024 12:00 - 41 minutes - 28.5 MBIn this episode of Tech Qualified, Justin Brown and Meredith Metsker host Nick Lafferty, a seasoned growth marketing consultant and founder of the Early Exit Club. Nick discusses the crucial role of paid marketing strategies for B2B organizations, emphasizing the rapid feedback and optimization opportunities it provides. He details how paid marketing efforts can be a valuable tool for small teams looking to test ideas quickly with minimal initial investment. Nick explains how to align marke...
The impact of executives within an organization contributing on social media
May 02, 2024 12:00 - 40 minutes - 27.8 MBIn this episode of Tech Qualified, Justin Brown and Meredith Metsker dive into the world of social media's role in business growth with Kirsti Lang from Buffer. The conversation starts with the importance of having a strong digital presence, even for small teams, and quickly transitions to the power of authenticity in social media marketing. Kirsti emphasizes that people trust individuals over brands, making the personal stories and posts from company leaders crucial for engagement and tru...
Beyond the Blog: How Episodic Content Can Give Small Marketing Teams a Strategic Advantage
April 18, 2024 13:00 - 50 minutes - 34.9 MBIn this episode of Tech Qualified, host Meredith Metsker and guest Justin Brown of New North explore the transformative impact of episodic content for small marketing teams. Justin shares his journey from struggling to produce regular content as a small business owner to discovering the strategic advantages of podcasting. This transition not only facilitated consistent content production but also significantly boosted engagement with key audiences. Justin emphasizes the flexibility and effi...
The Lean Content Machine: Strategies for Scrappy Marketers
April 04, 2024 13:00 - 38 minutes - 26.7 MBIn this episode of Tech Qualified, Justin Brown dives into the intricacies of content creation with limited resources. He discusses the unique challenges faced by small B2B tech marketing teams with Meredith Metsker , the Director of Content and Community at uConnect. The conversation explores strategies for building an efficient content machine, underscoring the importance of adaptability and resourcefulness in a constrained environment. Meredith shares her journey from working in larger m...
How to Build a Marketing Engine through Content with Joe Michalowski
March 12, 2024 14:00 - 47 minutes - 32.8 MBIn this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker welcome Joe Michalowski from New North. They dive into the evolving landscape of B2B marketing, discussing the critical shift from in-house roles to agency settings. Joe shares his unique perspective on adapting strategies for client success in a competitive digital environment. Joe emphasizes the importance of leveraging content to address customer pain points. He outlines effective methods for creating content th...
How to Design an Event Strategy for a Small Marketing Team
February 27, 2024 15:00 - 47 minutes - 32.4 MBIn this insightful episode of Tech Qualified, Meredith Metsker hosts Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast. They dive into the art of crafting effective event strategies for small marketing teams. Lindsay emphasizes the importance of aligning events with business goals, highlighting how different event types serve varied objectives - from brand building to community engagement. Lindsay shares practical advice on efficiently running events with limited reso...
How You Should Build Your Small, Scrappy Marketing Team
February 12, 2024 12:00 - 33 minutes - 23 MBIn this episode of Tech Qualified, Meredith Metsker and Justin Brown dive into essential marketing strategies. They reflect on an interview with Tory Kindlick, VP of Marketing at Corti, discussing the fundamental role of content marketing. Kindlick's approach to building a marketing team prioritizes content creation, highlighting its vital role in successful marketing strategies. The conversation shifts to the importance of diverse skill sets in marketing teams. Justin, with a background in...
Discussing the Difficulties of Being a Content Marketing Team of One
January 29, 2024 14:00 - 33 minutes - 23.2 MBIn this episode of Tech Qualified, host Justin Brown welcomes Meredith Metsker, Senior Content Marketing Manager at uConnect. They delve into the challenges and strategies of content marketing in a small team environment. Meredith shares her experiences in creating effective content strategies that balance both execution and strategic planning. Meredith emphasizes the importance of agility and autonomy in small teams. She discusses how these qualities enable quick adaptation to changing mar...
Balancing creativity and strategy in small team marketing
January 11, 2024 18:00 - 37 minutes - 26.1 MBIn this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker welcome Rachel Cottam, Director of Content at Delivery Solutions. Rachel shares her diverse experiences in marketing, emphasizing the unique challenges small marketing teams face. She draws parallels between her past as a high school English teacher and her current role, highlighting the nuanced skills required in content marketing. Rachel dives into the isolation often felt in small teams, discussing how content mar...
The Differences Between In-House and Agency Marketing with Tory Kindlick
January 11, 2024 16:00 - 37 minutes - 25.7 MBIn this episode of Tech Qualified, Justin Brown and Meredith Metsker dive into the intricacies of marketing in the tech industry with Tory Kindlick, VP of Marketing at Corti. They explore the challenges and strategies of creating content and leading marketing teams in specialized fields. Tory discusses the transition from interviewing experts in various fields to leading marketing efforts in the healthcare technology sector. He shares insights on leveraging storytelling and subject matter e...
The Re-Launch of Tech Qualified
December 22, 2023 18:00 - 40 minutes - 28.2 MBIn the relaunched episode of Tech Qualified, hosts Justin Brown and Meredith Metsker dive deep into the evolution of the podcast. Justin reminisces about the podcast's earlier days, where they interviewed VPs of marketing and CMOs, emphasizing the shift towards creating more targeted and meaningful content. Both hosts highlight the significance of addressing core audience issues when crafting content. Meredith, drawing from her journalistic background, underscores the importance of starting...
Building relationships in the world of e-commerce with Dan Daron from Searchspring
December 23, 2020 15:26 - 20 minutes - 14 MBDan Daron of Searchspring links an improved e-commerce customer experience directly to a company's bottom line. Merchandising and improved search solutions are important to this improved customer experience, whether the company is a retailer, brand, or B2B wholesaler or SAAS company. "If a customer can't find the products that they're looking for, you've basically lost them. They have, little to no attention span these days," says Dan. Calling on his experience at Searchspring and as an ...
Why It’s Essential Marketers Think Smaller When It Comes to Creativity with Jay Acunzo
December 16, 2020 17:02 - 54 minutes - 37.6 MBAs a marketer and a creator, you know creativity is essential in this industry. But what you might not know: You could be thinking about creativity all wrong. Now, that sounds a little oxymoronic. Isn’t creativity all about not having boundaries? Thinking big? Creating that “wow, genius” viral moment? Jay Acunzo begs to differ. The award-winning podcast host, global keynote speaker, and author firmly believes creativity is less about coming up with sporadic, disruptive ideas and is in...
Ask for forgiveness not permission with Stephanie Cox of Lumavate
December 10, 2020 15:51 - 37 minutes - 25.6 MBStephanie Cox, VP, Sales and Marketing at Lumavate talks with Tristan Pillegrino about her journey as a marketer. She reflects on the challenges of making her opinions and ideas heard earlier in her career. She recounts her progress along a path of personal growth from that early career experience, which led to her ultimate adoption of a professional philosophy grounded in proactively tackling problems independently, without permission. Stephanie reflects on her former sense of relentl...
Kicking Podcasting Into High Gear with Lindsay Tjepkema
December 01, 2020 23:11 - 30 minutes - 21.3 MBLindsay Tjepkema has spent her career in marketing, usually on branded content and improving customer experiences. She wanted to broaden her reach and explored using audio content as a content marketing strategy. However, in her previous role at a technology company, she found that the technology for marketing with the spoken word was pretty deficient. While many pieces of the puzzle existed for podcasting, nothing existed to pull all the pieces together. Lindsay wanted to create a new ...
Optimizing the customer experience with Aashish Dhamdhere of
November 24, 2020 17:30 - 40 minutes - 36.7 MBAccording to Aashish Dhamdhere, the VP of Marketing at Skilljar, optimizing customer experience is at the core of every marketer's goal. Any interaction should add value to the company. Companies need to have a clear sense of their brand projections to ensure that they give customers the right impressions. Aashish Dhamdhere emphasizes that the number one driver of business decisions is how customers respond and interact with the products. A close second is the support and education provided ...
Optimizing the customer experience with Aashish Dhamdhere of
November 24, 2020 17:30 - 40 minutes - 27.5 MBAccording to Aashish Dhamdhere, the VP of Marketing at Skilljar, optimizing customer experience is at the core of every marketer's goal. Any interaction should add value to the company. Companies need to have a clear sense of their brand projections to ensure that they give customers the right impressions. Aashish Dhamdhere emphasizes that the number one driver of business decisions is how customers respond and interact with the products. A close second is the support and education provided ...
How to grow your company by focusing on its strengths with Nathan Bliss of Kinsta
November 17, 2020 15:48 - 31 minutes - 21.6 MBNathan Bliss is Vice President of Sales and Marketing at Kinsta, a WordPress hosting platform that knows what it does well and continues to get better at it. “We don't bend a lot on where we feel we fit in,” Nathan says. “It’s kind of like why you can't Google a discount code for a Tesla. The price is the price. So that may sound a bit standoffish, but we ultimately feel that we want to provide that level of value.” Nathan’s previous roles include everything from account executive and s...
Leveraging inbound marketing to drive quality leads with Amy King of Zaloni
November 14, 2020 14:34 - 26 minutes - 18.1 MBAmy King’s path into marketing was a little unconventional. She got her master's in art history, and along the way, discovered it was really about critical thinking. This ultimately led her to product marketing for ad tech and software companies. Amy is now the VP of Marketing at Zaloni, a data management and operations software company that helps customers streamline their data ecosystem by making it run faster, better and at a lower cost. Amy has a multi-channel marketing approach, relyi...
Qualifying MQLs the Right Way With Lindsay Duran of Zilliant
November 09, 2020 16:54 - 28 minutes - 19.4 MBFrom product marketing to corporate comms to sales, Lindsay Duran has finally settled down in marketing. As the CMO at Zilliant, a B2B data science and software company that assists large organizations with sales and pricing, Lindsay helps companies reimagine their approach to commercial decisions. Her experience in different business areas only helped her grow as a marketer, allowing her to fully understand the sales cycle and what “qualified'' really stands for with MQLs. "Moving a pros...
Building a SaaS Marketing Team From Scratch With Michael McCunney of Revenue Analytics
November 05, 2020 14:46 - 30 minutes - 20.9 MBWhen Michael joined Revenue Analytics as its Vice President of Marketing more than two years ago, he was a one-man team. Since then, he’s built out a small team of talented marketers, executed a complete brand refresh and solidified the company’s marketing strategy. Over time, Michael has found that rather than investing in sales and business development reps, content prevails. People don’t want to be told what their problem is; they want to discover it for themselves, and content allows ...
Successful Lead Gen Tactics and Cultivating Thought Leadership With Crystal McFerran of The 20
November 04, 2020 10:00 - 21 minutes - 14.8 MBCrystal always had a passion for marketing and knew that's where she wanted her career to take her. After working at Hewlett Packard and starting two of her own companies, Crystal helped conceptualize The 20 — a marketing agency for managed service providers (MSPs) that helps with lead gen, sales and scaling their businesses. The name is derived from the 80/20 rule, "as our intention is to dominate the top 20% of the IT industry," Crystal says. On this episode of Tech Qualified, Crysta...
Successful Lead Gen Tactics and Cultivating Thought Leadership With Crystal McFerran of The 20
November 04, 2020 10:00 - 21 minutes - 19.6 MBCrystal always had a passion for marketing and knew that's where she wanted her career to take her. After working at Hewlett Packard and starting two of her own companies, Crystal helped conceptualize The 20 — a marketing agency for managed service providers (MSPs) that helps with lead gen, sales and scaling their businesses. The name is derived from the 80/20 rule, "as our intention is to dominate the top 20% of the IT industry," Crystal says. On this episode of Tech Qualified, Crysta...
Breaking Through the Noise While Building a Brand with Amber Herndon of Signal Insights
November 03, 2020 20:34 - 22 minutes - 15.2 MBAmber Herndon wears many hats. Whether she's sitting in on sales calls, managing new clients, or brainstorming content strategy, Amber is always laser-focused on driving leads and building an engaging brand. While she's living the typical startup life and wearing many hats in her role, her official title is Director of Marketing and Client Success at Signal Insights — a customized "daily digest" platform that delivers news, updates, and content trends on competitors and key accounts. O...
Breaking Through the Noise While Building a Brand with Amber Herndon of Signal Insights
November 03, 2020 20:34 - 22 minutes - 20.2 MBAmber Herndon wears many hats. Whether she's sitting in on sales calls, managing new clients, or brainstorming content strategy, Amber is always laser-focused on driving leads and building an engaging brand. While she's living the typical startup life and wearing many hats in her role, her official title is Director of Marketing and Client Success at Signal Insights — a customized "daily digest" platform that delivers news, updates, and content trends on competitors and key accounts. O...
Owning the Conversation Around Data With Spencer Connell and AJ Yager of Praxis Metrics
October 30, 2020 04:08 - 39 minutes - 27.3 MBAt business intelligence agency Praxis Metrics, AJ Yager and his team harness the power of data to help e-commerce companies grow. The agency evolved from an offering AJ launched within his marketing agency Yager Media Group. Referrals have been huge for expanding Praxis’ business in the early days — and AJ found a lot of success by being a guest on podcasts hosted by people in his network. The agency grew around 400% in 2019, which he attributes largely to being a guest on five to seven ...
Storytelling for a Global B2B Brand With Aaron Stillman of AB Tasty
October 27, 2020 14:45 - 33 minutes - 23.1 MBUnlike most SaaS professionals, Aaron Stillman didn’t end up in software because it was a longtime passion. Instead, he wanted to drastically increase his fresh croissant intake. In other words, he saw his first SaaS job as an opportunity to live in Paris while developing his product management — and eventually marketing — abilities. That first role kept him in the global market, where he now works for international customer experience optimization platform AB Tasty as its “director of st...
Why a Strong Partnership With Sales Should Be at the Top of Your To-Do List With Mary Ford of CENTEGIX
October 23, 2020 17:07 - 27 minutes - 18.6 MBHalf a year doesn’t seem like much time to take a marketing department from idling to racing ahead, but Mary Ford moves fast. Mary recently became the Chief Marketing Officer of CENTEGIX, an internet of things (IoT) company making emergency alert software. Its main clients are K-12 schools and hotels. School safety is a potentially heavy subject, but Mary focuses on the positives of what CENTEGIX’s product can do. “My job as a marketer is to help people understand the day-to-day value ...
Multi-Touch Marketing Attribution & How to Go Beyond Just Meeting Lead Goals With Michelle Tilton of Infutor
October 22, 2020 17:52 - 28 minutes - 19.6 MBMichelle Tilton fell in love with B2B marketing while working at a small boutique agency after college. It wasn't the "glamorous B2C space" everyone else wanted to get into, but something pulled her in and she's been in the B2B world ever since. Now, Michelle works as the VP of Marketing at Infutor, a data solutions company that helps its clients better understand their customers through data. Michelle uses a multi-channel, multi-touch marketing approach to drive demand and integrates pro...
How to Build Authentic Partnerships With Clients With Laura Scruggs of Mindgrub
October 21, 2020 18:19 - 34 minutes - 23.6 MBLaura Scruggs attributes her company's "astronomical growth" to a strong alignment between sales and marketing. As the Director of Marketing at Mindgrub, a full-service digital marketing agency that focuses on tech companies, Laura tailors both Mindgrub’s and its affiliate companies’ marketing strategies to the changing needs of the B2B world. In a time when marketing budgets are slashed each quarter and most businesses are just trying to stay afloat, it’s not easy to stay relevant. "T...
Changing Your Messaging Based on Customer Feedback With AnnaMaria Turano of Synzi
October 19, 2020 16:44 - 35 minutes - 24.7 MBAnnaMaria Turano is Vice President of Marketing at Synzi, a company that was facilitating telehealth services before it was cool — or, rather, before it became an overwhelming necessity because of COVID-19. “In late 2017, entering 2018, we figured out Synzi was the right name, the right brand. And then we determined the look and feel of what that brand identity should be, including the colors, including the font, etc., to be markedly different from everyone else in the telehealth space,” ...
How to Build a Content Library as a One-Person Marketing Team with Heather Knutson of Ascent360
October 15, 2020 20:34 - 28 minutes - 19.9 MBHeather Knutson is a seasoned marketer who has spent the last eight years in the housing industry space and data market. In the beginning of 2020, she took a new role as VP of Marketing at Ascent360, a computer software company that supports B2C marketers with its comprehensive customer data platform. On this episode of Tech Qualified with Justin Brown, Heather explains her marketing philosophies and how she strives to keep Ascent360’s marketing strategy fully aligned with its sales team. ...
Why Showing Clients Your Human Side Beats a Hard Sell With Cassidy Shield of Narrative Science
October 12, 2020 02:16 - 33 minutes - 23.1 MBKnowing when to play it cool and let the customer come to you can work better than a hard sell. As VP of Marketing at Narrative Science, Cassidy Shield has learned that the most effective approach for drawing customers to the company’s product is by showcasing its abilities and the brand’s values. What exactly does Narrative Science do? The brand calls itself a “data storytelling company” — its software Lexio transforms analytics data into plain language stories that people can easily u...
Building Long-Term Customers through the Lens of a Sales Team with Andy Jonak of Vicom
October 09, 2020 13:19 - 29 minutes - 20.3 MBWith almost 30 years of experience in the IT field, the majority of which was spent in sales, Andy Jonak isn’t your average marketer. As Director of Marketing at Vicom, an IT solutions provider that services enterprise firms, Andy approaches everything in his work with the perspective of the sales team in mind. To strengthen Vicom’s thought leadership and expertise, Andy leverages data from internal subject matter experts and members of the sales team to give customers exactly what the...
How to Leverage Agencies and Freelancers in Your Startup’s Marketing with Anusha Sethuraman of Fiddler
October 07, 2020 18:02 - 30 minutes - 20.9 MBAnusha Sethuraman has been creating and promoting content ever since her days on the theatre production team at R.V. College of Engineering in Bangalore. These days, however, it’s a lot more business-oriented creativity. Currently, Anusha is the Head of Marketing for explainable AI platform Fiddler. The company is a startup, a business structure she has prior experience with, though she came to Fiddler after working at Microsoft. While Anusha credits her time working for companies of all ...
Using Personal Branding to Expand Your LinkedIn Network With Nick Bennett of Logz.io
October 05, 2020 17:36 - 34 minutes - 23.7 MBThe past seven months have been a whirlwind for Nick Bennett. In March, he began building his personal brand on LinkedIn by commenting on others’ posts and sharing his own content. Within six months, he grew his network to 10,000 followers. What got Nick started on crafting his personal brand in the first place? A simple LinkedIn challenge from a former colleague. “I was really the only one that kind of stuck with it,” Nick says. Along the way, he learned that consistency was critical: ...
The Advantages of Being Your Own Target Audience with Molly Clark of inMotionNow
October 02, 2020 18:37 - 30 minutes - 20.6 MBMolly Clark has spent the last decade and a half working all across the marketing industry, beginning with a role as an interactive marketing coordinator at a pharmaceutical software company. Through the years, her passion for marketing, advertising and logistics has grown — but Molly also discovered a second passion for marketing operations along the way. This led her to becoming Director of Marketing at her current company, inMotionNow, a B2B SaaS company that offers a workflow manageme...
The Importance of Pivoting Your Marketing With Lori McInerney of Hunt Club
September 30, 2020 20:03 - 35 minutes - 24.3 MBWorking alongside sales has always been a priority for Lori McInerney, the current Vice President of Marketing at Hunt Club. As a recruiting firm, Hunt Club functions as both a B2B and B2C organization, attracting both businesses and job candidates as its customers. Because of this unique structure, sales and marketing must drive demand on multiple fronts — and it’s partly why Lori is a fervent supporter of a strong sales-marketing coalition. The other reason: her experience in both fi...
Serving Customers for the Long Run with Phil Rimmler of DUST Identity
September 28, 2020 20:02 - 28 minutes - 19.7 MBPhil Rimmler’s entire job revolves around marketing crushed diamonds. “We help companies attach a digital record to a physical object, similar to inventory management, anti theft detection, things like that. And we do that by crushing up diamonds, literal diamonds, and mixing them with a UV epoxy,” he says. That UV epoxy, when applied to objects such as fine art, creates a one-of-a-kind tag for the object, and finding customers for this niched product is Phil’s job as Marketing Manager ...
How to Communicate Your Value Proposition to Customers With Andrei Faji of Shopgate
September 25, 2020 14:26 - 46 minutes - 31.8 MBMarketing isn’t about taking advantage of people — although that doesn’t stop some brands from taking an exploitative marketing approach. Andrei Faji, the Vice President of Global Marketing at Shopgate, wants to do the opposite. “We've intentionally decided not to go down that path. We found that we had a real opportunity to level-set and get to the bottom line around what actually matters,” he says. On this episode of Tech Qualified with Justin Brown, Andrei talks about what marketers ...
How to Leverage Customer Feedback for More Innovative Marketing with Derrick Hicks of ConvertKit
September 24, 2020 21:45 - 30 minutes - 21.3 MBYou could say that data has informed most of Derrick’s professional decisions — starting with his first job as an SEO specialist. Derrick moved his way up the marketing ranks before eventually joining ConvertKit, an email marketing platform that makes email easier and more robust for professional creators. As ConvertKit’s Marketing Director, he helps online creators grow their businesses to earn a living online. During Derrick’s first year at ConvertKit, the leadership team noticed a...
Giving Back in Times of Crisis With Heath Shatouhy of Jitjatjo
September 22, 2020 21:44 - 28 minutes - 19.3 MBCOVID-19 hit the hospitality industry hard. So much so that Heath Shatouhy, the VP of Sales and Marketing at the staffing marketplace Jitjatjo, reports, “If you look at the recent jobs report, nearly two-thirds of people filing for unemployment are from the hospitality and leisure industry.” As a staffing platform that focuses on connecting companies and workers in the hospitality industry, the pandemic has thus taken a big toll on Jitjatjo. Yet this hasn’t stopped Heath and his team from ...
Being Human in a Changed Marketing World with Ewa Baska of Buildout
September 16, 2020 00:32 - 34 minutes - 23.8 MBFor Ewa Baska, Marketing Director at Buildout, a SaaS company that creates marketing software for commercial real estate brokers, the marketing fundamentals she learned in school and early jobs have always been her inner guidebook. “I always knew that I wanted to go into marketing just by always wanting to know more about brands and studying all the exciting things that companies can bring to humans,” she says. But some things you can’t learn from school — like what to do when a pandemi...
Why You Need Video in Your Content Marketing Strategy with Adam Lambert of Calendly
September 10, 2020 12:51 - 34 minutes - 23.9 MBTaking the reins of an established marketing team shouldn’t mean throwing out everything that’s come before. Put the hard work of your predecessors to good use. Adam Lambert joined scheduling software company Calendly as its Senior Content and Digital Marketing Manager in January 2020. He spent his first three months studying what his team had achieved before his arrival. “Customer service was really strong: people had good resources to answer current customer questions. So I didn't have...
How Marketing Teams Can Leverage Email Data with Steve Wagner of Webbula
September 08, 2020 13:21 - 31 minutes - 21.9 MBWith more than 20 years in marketing, Steve Wagner has watched the demand generation concept “grow up,” so to speak. When he was starting out, it was in its “baby phase,” and he has since watched it become an integral part of the marketing life cycle. Steven started his career on the account management and sales side of business — which helped him better understand and appreciate those teams — before working his way over to marketing. These days, he’s the Senior Marketing Manager at Webb...
Turning Podcasting into a Successful Content Marketing Strategy with Jaclyn Schiff of PodReacher
September 04, 2020 19:33 - 35 minutes - 24.5 MBAudio has always been Jaclyn Schiff’s favorite way to consume information. Whether it was a book on tape or early versions of podcasts, she was right there listening — donning a cassette player or nestled up by her desktop computer. With about 15 years of combined experience in journalism and content marketing, Jaclyn started PodReacher — a company that helps podcasters increase their brand visibility by turning each episode into engaging content for their website. “I think any savvy m...
Adding a Human Touch to Marketing with Melissa Greiner at WizeHive
September 01, 2020 12:54 - 33 minutes - 23.2 MBFor Melissa Greiner, establishing a human connection is the key to developing — and keeping — a successful customer, no matter what stage of the buyer’s journey they’re at. Before entering the B2B marketing world, Melissa studied journalism in college. It gave her valuable experience that would eventually land her as the Director of Marketing at WizeHive, which is a SaaS platform for nonprofit organizations. On this episode, Melissa discusses her strategies for developing successful con...