In this episode Sophia Matveeva covers the top five mistakes non-technical founders make, most of which she made herself. 

The main five mistakes to avoid are:

Don’t make developers your first hires. Your first hire should be a User Experience designer Don’t confuse product metrics with business metrics Set your team tangible product aims with metrics and time frames Co-create with your users, rather than being rigid in your thinking At the start focus on product improvement, not on growth

If you want to understand the cyclical production process of how apps, sites and algorithms get made, listen to Episode 3: The Most Important Thing About Tech

If you want to learn more, then check out the Tech for Non-Technical Founders Course. You can also get access to more expert resources, interviews and join the Tech for Non-Techies community with TFNT membership.

If you have suggestions for future episodes, tell Sophia on Twitter

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