Vita Raykhman: The Fine Art Of Building Amika

Vita Raykhman was challenged with breaking into the competitive beauty industry of hair products by creating and developing an artistic, fun, and inclusive haircare brand. As a Co-Founder and Creative Director of Amika and creative director of Eva NYC, Vita utilizes her fine art skills in her creative position at Heat Makes Sense, Inc. Focused on establishing a community, Vita’s companies strive to focus on the collective to ensure the best experience for all. 

Vita is known for creating a brand from an idea and transforming it into a successful business venture that to this day, is thriving. It is clear that she understands what is it like to be a young creative looking to begin a career in marketing and is generous enough to mentor, teach and share her wisdom. What draws us to her brands is the creative packaging design but what keeps us loving Amika and Eva NYC are the products themselves. Both of the brands’ mantra is to be “kind + clean” and cruelty-free and aspire to continue to promote environmental sustainability and recycling. 

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