Here's something humans - you and I and all of us - are REALLY good at... ready? We are really, REALLY good at assuming things that may not actually be true. In sales, there are a LOT of these kinds of assumptions, both that we make naturally, and that are IMPLIED by the traditional way of selling most of us are taught. In this episode we're going to talk about a handful of these assumptions that are making selling HARDER than easier AND then about what we can choose to remember instead to ease the sales process, starting NOW!


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