S01E062 - Pete Lawrie Winfield - Until the Ribbon Breaks / Vero Music

Pete Lawrie-Winfield @petelawriewinfield is has gone through the whole music machine and spun it into new ways of living and creating. His band Until the Ribbon Breaks did all the things, signed with the biggest label in the world, toured with Lorde at her peak, had features from all the cool kids. And he tells of it being pretty incredible, but a lot more, and a lot less. He's recently launched a new label with Vero @verotruesocial, as Vero Music, with their first release Thunder Jackson. It's funny to have this episode air at the end of what I'm calling 'Season One,' because the show started with questions about what the new models are going to be. This is one. It incorporates many of the principles I wrote about: https://www.musicbusinessworldwide.com/make-your-imagination-real-now-is-the-time/ We'll do follow up episodes with more pieces of the puzzle on this project. The last hour of the episode is all Vero talk, we go super granular into production, label internal workings, and distribution. 60 episodes!!!

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