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I'm sure you've heard phrases like, "You just like ya pa (father)!" "You're the spitting image of your mother." Or, "I wanna be like you when I grow up." Shoot, back in the 90's everyone was singing, "I wanna be like Mike!"  


On the other hand, there are well-known brands, and then there are generic brands. There is a clear and distinct contrast between designer pieces and their knockoff. And there are palatable differences between authentic Italian pizza and pizza bought from the frozen food section. 


Either way, deep in the recesses of who we are, we want to be set apart; we desire to be 'the first.' We want to be that standard by which all bars are set. Humans, at their core, want to be the chef's kiss to anything they put their hands to.