When you meet Brian Blake from B Fresh Gear in Denver you KNOW that this dude lives his brand. A hustler from the start, Brian took a few pivots to get where he is. Today he and his team at B Fresh sport the neon paint splattered shirts and fanny packs like they haven't stopped since '91. And what a better match in Arizona beer than our pals at The Shop Beer Co.

Listen in as I'm joined by B-Fresh Brian (formerly known as B-Rex) and Dave and Dylan from The Shop. We hear the story behind B Fresh AND Pizza Tiger, the West Coast IPA these fly folks all made together!

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