TPP194 How to Turn People on to Your Brand with Adult Entertainment Publicist Brian S. Gross

In this episode I’m joined by Brian S. Gross, a highly accomplished entertainment industry publicist who’s been making a living by making people famous for many years. I reached out for advice several years ago after discovering his unique expertise in my most ambitious areas: music and adult entertainment. We recently reconnected and I thought it would be great to have him give us a glimpse into his personal and professional journey and discuss the role of PR companies in the evolving media landscape.

We discuss:

his early passionate and persistent efforts to get his foot in the door at high end record companies
how he managed to work directly with some of the most legendary artists in the music industry
his evolution from the music industry to the adult industry
lessons he learned from his mentors that helped him start his own company
the day-to-day of public relations work
the urgent need for PR in the age of social media
how to turn people on to your brand niche
how adult entertainment media is no longer one dimensional
how you can find media, writers, etc who will want to discover what you are doing
how you can find those who will want to make others aware and help build a fan base
his attitude of fearlessness and his “why not” approach to not over-thinking things
his application of the wisdom of Yoda, to only do or do not, but not to try
his words of encouragement for me to be willing to take risks to promote what I believe is important
how you never know who will pick up a story so its best to get it out there
About Brian:
Brian Gross, President of BSG PR, has been in the service of media and public relations for over 26 years. Gross has been employed by companies such as Def American Recordings, Warner Brothers Records, Reprise Records, Elektra Entertainment Group, Vivid Entertainment Group, and such organizations as The Lollapalooza Tour. Brian Gross was an Executive Producer for Reality-X: The Search For Adam & Eve. His background includes all facets of public and media relations, working with some of the largest businesses, celebrities and music acts in the world.

Clients of BSG PR, past and present, include Gene Simmons, Sasha Grey, Adam & Eve, Penthouse, Phoenix Books, The AVN Adult Entertainment Expo, Joanna Angel, BurningAngel, Greg Lansky, Girlsway, Pink Visual, Evil Angel, Girlsway, Autoblow A.I., Fearless Man, Nina Hartley, Lupe Fuentes, Kendra Sunderland, LA Pop Art, Liberation Entertainment, Ecko TV, Kaiju Big Battel, Lucky 13 Clothing, Pinup Girl Clothing, Punk Rock Bowling and Music Festival, Chuck Zito, Omarosa, Blanc/Biehn Productions, Stockroom, Tony Clifton, Sheri’s Ranch, Big Teaze Toys, MyGirlFund, WantedList, WoodRocket and many others…

Please visit his website at:
http://bsgpr.com/