Ep #64 Celeste Lustosa - Stop 'Spending' and Start Investing in Marketing
Talking with the Experts
English - January 06, 2021 00:00 - 31 minutes - 28.5 MB - ★★★★★ - 12 ratingsBusiness business entrepreneur podcasting podcastinterview rosedavidson talkingwiththeexperts smallbusiness vodcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
2020 has been tough on many businesses, so doing marketing right has never been more important. When business owners apply marketing tactics without a strategy or goal, more times than not, they spend money and rely on luck to get results.
When your marketing tactics are underpinned by a strategy, you stop spending money and start investing in things that will give you a return of investment.
Celeste is a marketing strategist with more than 20 years of experience in marketing and communications in Australia and overseas.
She is the owner and founder of Lustosa Marketing, an agency that provides marketing strategy and implementation.
With experience in storytelling, social media, advertising, web, branding and public relations, Celeste believes marketing done right is what sets many businesses apart. She also believes that you don't need a big budget - you need a strategy.
Connect with Celeste:
https://lustosamarketing.com/
https://www.facebook.com/lustosamarketing/
https://www.instagram.com/lustosa_marketing/
https://www.linkedin.com/in/celeste-lustosa-marketingexpert/