2023 EP492 Fiona Lucas - Community: The Evolution of Marketing

Talking with the Experts

English - July 05, 2023 13:22 - 1 hour - 112 MB - ★★★★★ - 12 ratings
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Previous Episode: 2023 EP491 Joe Pallo - Mastering the E.A.R.N.I.N.G Sales Strategy: Building Emotional Bridges

Next Episode: 2023 EP493 Jonathan Hart - Creating a Culture of Care: Mental Health Support at Pubs in Australia

On this episode of Talking with the Experts, host Rose Davidson welcomes Fiona Lucas, a social media and online community strategist. Fiona discusses the evolution of marketing and her chapter in a marketing book, emphasizing the power of community in increasing customer loyalty and brand advocacy. She shares insights on building solid reputations through social media management and reputation risk mitigation. The conversation explores the importance of setting clear goals, humanizing marketing, and prioritizing the customer. Fiona also highlights the need to be cautious when using AI in marketing and managing online reputations. The episode dives into the steps of building a community, the role of a community manager, and the value of networking within the community. Listeners will understand how to balance freedom and control within a community, establish rules and structure, and handle disruptive individuals. Join us as Fiona Lucas shares her expertise in creating solid and thriving communities in marketing.

Connect with Fiona:
https://filucas.online
https://irespectonline.com
LinkedIn: https://www.linkedin.com/in/fionalucas/
Twitter: Https://twitter.com/irespectonline
Instagram: https://instagram.com/irespectonline
facebook: https://facebook.com/filucas.online
Facebook:https://facebook.com/irespectonline

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