2022 EP #252 Michael Solomon - Consumer Behaviour
Talking with the Experts
English - January 19, 2022 00:00 - 24 minutes - 22.6 MB - ★★★★★ - 13 ratingsBusiness business entrepreneur podcasting podcastinterview rosedavidson talkingwiththeexperts smallbusiness vodcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
“Why do they buy? Michael is a consumer behaviour expert who can help you to understand what drives your customers.”
Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having and Being -- the most widely used book on the subject in the world.
Michael’s mantra: We don’t buy products because of what they do. We buy them because of what they mean. He advises global clients on marketing strategies to make them more consumer-centric, and he is currently directing Nielsen’s revamp of its global Brand Health Model. Michael is a Contributor at Forbes.com, where he writes about issues related to consumer behaviour, marketing and retailing. His articles have been cited over 30,000 times, and he is frequently quoted in publications such as The New York Times, The Washington Post, Time, USA Today and Adweek. His newest book, The New Chameleons: Connecting with Consumers Who Defy Categorization, was published globally by Kogan Page in February 2021.
As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia, U.S.A.), a sought-after keynote speaker, and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”
connect with Michael:
https://www.michaelsolomon.com
https://www.youtube.com/watch?v=M6exUUB0H4o
https://www.linkedin.com/in/michaelsolomon/
▼ ▼
You can connect with/follow me:
Buy me a Coffee:
buymeacoff.ee/rosesdavidson
Become a patron
https://www.patreon.com/talkingwiththeexperts
Leave a Google review:
https://g.page/r/CaXk7K3UlEhzEBI/review
Leave a review on Podchaser:
https://www.podchaser.com/podcasts/talking-with-the-experts-1491692
Email:
[email protected]
Website:
https://rose-davidson.com
LinkedIn:
https://www.linkedin.com/in/rose-davidson/
https://www.linkedin.com/company/talkingwiththeexperts/
Facebook Page: [Talking with the Experts]
https://www.facebook.com/talkingwiththeexpertsvodcast
Instagram:
https://www.instagram.com/talking_with_the_experts
YouTube:
https://www.youtube.com/channel/UCkM5n5QJhnNAmUiMzii73wQ