EP30 Creating Content That Ranks On Google: Hacking the Algorithm with Lorraine Ball
Talking With Experts with Chris Cownden
English - November 30, 2021 18:00 - 36 minutes - 33.6 MB - ★★★★★ - 13 ratingsEntrepreneurship Business Marketing chris cownden influencer build your brand key person of influence talking with experts business careers personal brand Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Are you like most who struggle to understand the best practices of SEO marketing and just want practical tips to improve your rankings on Google. Lorraine Ball shares her philosophy on content based SEO with you, plus some lessons from running a business for more than a decade. We talk about related links, accessibility, content marketing, the Google Algorithm and more.
Lorraine Ball is a digital marketing expert who is really focused on breaking down the "mystery" of digital marketing for small business owners. She has over 40 years experience in digital marketing and has built several online and offline training programs on digital and traditional marketing. She hosts the "More Than A Few Words," podcast where she features other marketing professionals from around the globe.
Top 5 Actionable Steps from Lorraine:
1. Built long term relationships with repeat business in mind. Use your existing database as an asset (is valuable & sellable)
2. Love your customers, good and bad.
3. Focus on relevance, relatability and related links for Google.
4. Answer the right questions in your content.
5. Model what is already working. Wherever that's your content or a specific process that works really well.
Learn more about Lorraine Ball
https://www.digitaltoolbox.club
Get more information from the podcast here.
See you next week!!
Chris Cownden