TTPod 4.2: "Hack Your Shack" - In Conversation with Marlene Lerch Co-Founder Dooiy

For our first recording of the year the Talking Transformation Podcast we are blending innovation, international and entrepreneurial flavours with our guest, Marlene Lerch co-founder of the "Dooiy" – Hack your Schack NGO.

Dooiy is a fledgling non-profit organisation from Germany that operates between Berlin and South Africa. I first met Marlene whilst working with the Ranyaka NGO team operating out of Stellenbosch last year. As you’ll hear, collaboration and partnership with other NGOs and agencies with similar values and perspectives is an essential part of their operations and key to the growth of Dooiy.

I was struck by the simplicity and effectiveness of “hacks” and devices that they promote via their Dooiy platform (https://dooiy.org/).

Whether it’s manufacturing soap, building a washing machine or DIY fire extinguishers, the products are designed to provide effective solutions for minimal cash outlays. There are also numerous guides to assist in the growing of vegetables and cooking tips to keep families healthy and diets nutrition-rich.

In addition to the health and safety benefits offered, Dooiy also seeks to provide young entrepreneurs with the chance to transform their own economic circumstances by manufacturing these items and on-selling within the community.

During the first days of an extended visit to South Africa I took the time to understand the approach and ambitions of Dooiy with Marlene. Her passion and enthusiasm for the platform, products, and communities she is working with make for a great way to kick start the first month of the year and I hope you’ll enjoy the episode as much as I did recording the episode and spending time with her.

Recorded 24th January 2024

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