7: Passion and working on your business (Alison Jones interview)

In this week's episode, Alison Jones and I talk about how important it is to work on your business as well as in it - that is, to plan carefully. But even more, how passion and fun can drive you to success while making sure you enjoy the journey.

Alison's worked in publishing for 25 years, starting as a bookseller and then an assistant editor at Chambers, then Oxford University Press and Palgrave Macmillan, to become Digital Innovation Director. Then she left to make a career change, and became a publisher again almost by accident. Now, she runs Practical Inspiration Publishing, helping people write books that actively support their businesses.

She also runs the Extraordinary Business Book Club podcast and is a writer and her most recent book This Book Means Business is all about these issues - understanding your business, and then writing content that actively supports your goals for it.